There are around 3.81 billion social media users worldwide—and your audience lies somewhere in this pool of people.
Because social media offers a unique shot at marketing and communicating with your audience, it gives marketers and business owners a chance to show off what their company is like at a deeper, more personal level. Instead of just selling to customers, social media makes it possible for people to form lasting, valuable connections with your brand.
To make sure you’re always relevant and active across social media, here are two of our favorite tips that you should be following.
Make Sure To Tailor Your Strategy According To The Platform
There are several social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to name a few. But the fact that they all fall under the social media umbrella doesn’t mean that the same strategy will play well across all of them.
When designing a social media strategy, it’s important to understand that different platforms house different types of audiences, for example, Instagram and TikTok are most popular among millennials, and LinkedIn is used by a more professional audience.
Tailoring your content according to the platform it is intended for makes sure you connect with the audience on that platform. Not taking care of this might result in wasted time, effort, and resources.
Talk To Your Audience—Address Their Concerns
A brand is supposed to be a friend to its audience. An ally. And what good is a friend who doesn’t talk to you about your problems? During these tough times, it’s important for brand owners and marketers to know and understand that their audience isn’t in the best mental space.
The anxiety, frustration, and stress have been hard on everyone, and the crashing economy isn’t making things any easier. In a situation like this, the best a brand can aim for is to come off as empathetic. Salesy posts will put a huge majority of your audience off.
Instead, a toned-down, empathetic approach is the best way to go.
Don’t Forget Video Content
Want to make sure to leave your audience smiling each time they interact with your brand? Incorporate positive messages in your marketing strategy using videos that are fun to watch and engage with.
If you’re looking for a reliable video marketing and production company in Los Angeles to produce these videos for your brand, don’t hesitate to reach out to 336 Productions to avail their remote video production services, today.