3 Incredible Examples of Activism through Augmented Reality

Most global spaces struggle to recognize any new technology’s benefits immediately. In fact, when competent authorities struggle to put those technological advancements to their best use, the creative world finds practical alternative ways to make the most out of them.

The idea of overlaying 3D computer-based images onto the real-world atmosphere seems quite far-fetched. Despite being in its infancy, it’s here with a wide variety of features in the form of Augmented Reality. With the increasing experimentation of this burgeoning technology in almost every field, it’s safe to say it can transform countless lives with its benefits.

What began as a real-time navigation tool for Pokemon-Go gamers worldwide is now a powerful tool for the general public’s social empowerment. In fact, this technology is reshaping how we see activism by helping activists educate the world about significant social issues.

While augmented reality developers continue to offer AR innovations in every field, here are three incredible examples of AR-based activism you can take some inspiration from.

The 2011 Occupy Movement

The Occupy Wall Street movement is a popular protest in September 2011, created by the working class in New York City. This movement aimed to highlight and protest against the economic, social, and racial inequality, discrimination, and corruption in the USA and the political influence on its government.

Since the authorities restricted most protestors from entering the Wall Street area for the protest, the activists digitalized the movement by creating a hashtag called #arOCCUPYWALLSTREET (#arOWS). It was the first AR-based mass protest in which more than 25 AR developers, creators, and global artists participated by creating 400 augmentations.

AR served two purposes during this movement, including keeping the public and the world updated about the protest’s information and superimposing protestors’ and participants’ virtual images over the Wall Street areas where they couldn’t take the movement physically.


The Leak in Your Home Town 2010

Another example of AR activism is the fight for social and political change in 2010 when the British Petroleum oil pipe collapsed in the Mexico Gulf, leading to leakage of 3.19 million oil barrels into the ocean water. It was one of the most disastrous oil spills in American history.

Two AR developers, Joseph Hocking and Mark Skwarek, responded to this oil spill by creating an AR app called “The leak in your home town.” This mobile application superimposed the images of a broken pipe with oil spilling in the ocean as a method of informing the public about the matter’s urgency. It was the first AR app used for activist work.

The Dutch Billboard

Powerful institutions have also used AR to spread influential messages. For example, the Dutch government installed AR-operated billboards for pedestrians to have empathy and become responsible citizens. It was inspired by a New York incident where pedestrians neglected a homeless man dying on the street after protecting a woman from being mugged.

The Dutch billboard was a crucial tool for emphasizing how unfortunate and awful apathy is. It displayed some stark visuals as reminders for all Dutch citizens to be mindful of one another as fellow natives.


If you’re looking for innovative ways to make an impact for the causes you deeply care about, contact the augmented reality app developers at Elementals Studio for assistance. They help individuals, groups, and businesses adopt the best AR technology to fulfill their business and life goals. Get in touch with them to learn more!

Facebook Comments