Did you know that over 50% of the world’s population uses social media? With 5.15 billion unique mobile users browsing through various social media pages every second of the day, it’s possible that social media’s full potential as a marketing mammoth still hasn’t been recognized.
Realizing how much they can leverage social media to their advantage, over 91% of American businesses utilize the various platforms. While some use it to focus on creating brand awareness, others take the opportunity to interact with their target audience. One thing is clear: innovation is at the heart of a successful social media marketing strategy.
So how can you make your brand stand out amongst the sea of competitors? Here are some social media marketing techniques you need to try:
Every social media aficionado knows the importance of likes, shares, and engagement when it comes to developing a strategy that works. And what better way to pique your audience’s interest than the charm of freebies?
It’s no secret that everyone loves a giveaway or contest. Not only does it keep people coming back to your social media pages in the hopes of new giveaways, but it’s also a great way to make engagement rates skyrocket.
Boost shares and follows by encouraging your followers to complete certain steps to increase their likelihood of winning. You can ask them to invite 5 of their friends to follow your page or make everyone share your posts to increase their chances.
Either way, giveaways are a great way to get eyes on your page.
Share the spotlight
Sure, people follow your social media pages to see your products and services in action, but you can switch it up once in a while to let them share the spotlight.
Keeping a specific day to feature user-generated content encourages people to add relevant hashtags or tag your business in posts. When this happens, their followers, friends, and family are more likely to take a look at your page too.
Consumer content doesn’t just put your brand on the (social media) map, it also solidifies a relationship with your followers. Who doesn’t love a fun #FeatureFriday or #ShoutOutSunday?
Make share-able videos
Social media is great to see what your favorite celebrity is up to or which new products your favorite brand has released. But it’s also popular for one thing: sharing that adorable video you just came across with all your friends and family.
Video content has taken social media platforms by storm, with 92% of consumers sharing videos with others and generating 12 times the shares that text or images can. Video posts enjoy 49% higher interaction rates than image do.
Versatile video content can be emotional, inspiring, hilarious, or adorable, but it’s always engaging! Whether you make how-to videos or short clips featuring your products, they’re bound to rake in the views, likes, and shares.
Are you looking to tap into video marketing to take your social media marketing campaign to the next level? Outpost Worldwide offers premium pre-production, video production, and video editing services in Kansas City.
The video production company offers a variety of pre- and post-production services, including storyboarding and scriptwriting, to clients all over the United States. Curate fresh and unique content for your brand by working with Outpost Worldwide.