There’s no denying the importance of SEO in running an online business. It has really leveled the playing field when it comes to digital marketing. That’s because with the right strategy and the best SEO practices, even small business owners can compete with the giants of their industry.
With all the SEO basics taken care of, you may be tempted to kick back and just watch the traffic roll in. But SEO is a lot more than a combination of one-off tasks that you can check off your list. It’s an ongoing and long-term investment that requires a great deal of maintenance if you want to see a considerable boost in search rankings.
The good news is that even though SEO is an ongoing, evolving project (since Google updates its search algorithms quite frequently), with the right team and tools, optimizing your site can be quick and straightforward.
In this blog post, we’ll discuss some SEO strategies that you should know to generate the best long-term results and high ROI:
1. Publish High-Quality Content
Content is king. And quality content is the epitome of digital marketing. Users aren’t interested in hearing a sales pitch because they can recognize an advertisement when they see one. People are more skeptical now and don’t want to be overtly sold to.
Content resolves this issue by creating value for users before they even consider making a decision to go further into the customer journey. In fact, studies show that content marketing can generate three times more leads compared to other strategies.
What’s more, content is also one of Google’s top-ranking factors.
You need to publish fresh content on your website regularly whether it’s at least once a week or once a month (at the least). There’s no way around it; it’s your best bet at driving online traffic. Incorporate a cross-channel content creation strategy that leverages well-researched long-form content, well-crafted infographics, and impactful video content as well as optimized images.
2. Keep up with Keyword Research
In order to maintain a steady stream of leads, you need to have a strong foundation of keyword research that targets your offerings, niche, and industry.
However, like SEO, with ever-changing industries and interests, you need to keep updating your keyword research list.
For instance, with the rise of voice assistants like Siri, people have gotten used to talking to their smart devices. As a result, nearly 50% of all searches are voice-based. This means that search engines now require content to cater to natural language queries.
Enter: long-tail keywords.
Long-tail keywords, like “best winter store in Houston,” match your potential customers’ queries and thus have better CTRs (click-through rates).
We recommend taking help from SEO experts who use online tools and platforms that track rankings for your keywords. Then they leverage that data and optimize your keywords in real-time to keep up with changing traffic.
3. Optimize For Technical SEO
An effective—and long-term—SEO strategy is a conjunction of content optimization and a strong technical SEO foundation.
Think about it: it doesn’t matter how great your content is if your audience can’t find it. If your site has structure and crawlability issues, search engines will have a hard time figuring out what your site is about, and move on.
Unlike the other strategies, you need to take care of technical SEO once and then manage it maintaining your site regularly. If you have a WordPress website, this means keeping up with WordPress, .PHP and plugin updates as they happen. When WordPress makes an update the developers of the plugins on your site need to update as well. If they don’t, at best, it could cause a function to break affecting usability and the credibility of your site. At worse, ignoring WordPress updates makes your site vulnerable to hackers and could take your site down.
Technical SEO includes:
- Optimizing your site speed.Google considers page speed as a ranking factor for mobile devices.
- Improving your site’s architecture. This includes optimizing your URL structures and navigation.
- Switch from HTTP to HTTPS. Providing a secure user experience by installing an SSL Certificate is one of Google’s top priorities.
- Add Structured Data Markup. Structured data enhances your chances of being listed in rich snippets—the top position in search engines.
- Adopt a Mobile-First Approach. Google has shifted to mobile-first indexing, which means that it uses your site’s mobile version to crawl and index.
Furthermore, link building is also crucial to your search ranking. Links from credible sites act as votes of confidence, indicating to Google that you’re an authority in your industry. Make sure to keep up with white-hat link building practices and stay current with Google’s recommendations.
Boost Your Organic Rankings With OAK Interactive
If you’re looking for a leading digital marketing agency in Houston, contact OAK Interactive. Their expert SEO team will work with you to improve your on-site rankings with aggressive SEO and off-site rankings with local search marketing.
From comprehensive website SEO audit to extensive keyword research and link building, the expert SEO services Houston TX team at OAK is dedicated to increasing your site’s authority and helping your site rise through the ranks.
Make OAK your brand marketing partner in Houston, today. Contact their team to schedule a free consultation.