The marketing world has been in a constant state of flux since the beginning of business, but most of us never anticipated how intermingled it would become with our social and private lives.
While video marketing started way back with TV commercials and advertisements, baby boomers were more than a little bit surprised when adverts made their debut on their Instagram feed and stories, and in long-form promotional content on YouTube.
Needless to say, the results have been revelatory. Owing to how powerful video has become, data shows that you can increase conversions by 80% JUST by adding a product video to your landing page.
Considering current trends, here are three reasons sales teams are boosting their results using video.
Videos Build Trust
Building trust with a consumer is one of the most important aspects of a business, and is one of the most important factors that drive conversions.
The intimacy that a video marketing campaign forges develops trust in a unique and strong way.
To build consumer trust with video, remember to start with your brand story, add consumer testimonials, talk to your audience directly, and remain authentic to your brand’s core values.
Video Boosts Conversions And Sales
Studies show that adding video to marketing emails and newsletters can boost click-through rates by 200–300% and that 53% of consumers engage with a brand after viewing a video on social media.
So what does that tell you about video marketing?
That it can directly impact conversions and sales. Here’s how:
Consumers are more likely to engage with videos and they build trust in a brand. This enables people to make buying decisions earlier on.
Video Appeals To Mobile Users
With smartphones spreading like wildfire, businesses have started to produce content that is more mobile friendly.
YouTube reports that mobile video consumption increases at a steady rate of around 100% each year.
So, ready to make some kickass videos to boost your brand?
336 Productions can help! They are a Los-Angeles-based video marketing company that makes corporate and brand video projects. Take a look at all the services they have, and if you have any questions, reach them here!