Starting a business can be overwhelming. There are so many things to think about and do, but with the right information, preparation and mentorship, it’s achievable.
In 2020 began the era of COVID-entrepreneurs with more than 4.4 million businesses popping up in the United States alone. People of all ages and areas of all life turned to the world of social media to market their businesses.
According to Eyal Dulin, for most people starting their own business isn’t what it’s cracked up to be. The dream of running one’s own company can quickly turn into a nightmare when things start turning sour.
Here are some lessons he’s learned over the years and seeks to educate others on:
#1 – Create an Awesome Product(Service)
Creating an awesome product is important as it will define how others view us, and this includes potential employees.
Identify a customer base for your product by questioning who will buy it. This will help you narrow down your target market and will help you deliver a product/service that meets their expectations and requirements.
#2 – Be Prepared for Everything
Whether that’s having enough cash, or dealing with difficult people, anyone can have a bad day, and sometimes this will lead to others taking advantage of you.
So, Eyal Dulin recommends being cautious from the beginning when signing deals. Always have a legal advisor on board to guide you through every stage.
#3–Networking is Key
No matter how good your product is, the business will always be about who we know.
Knowing the right people is one of the best ways to get your product out there; these could be investors or even influential blog owners that can write articles about you.
Try to build a network in whatever way you see fit, whether it’s through existing social circles or industry events. It won’t happen overnight, but it will have a lasting impact on how our business performs in the future.
#4 – Marketing Is Crucial
No matter how good your product is, if no one knows about them, then it’s all for nothing.
Getting out there and telling people what we are offering is important because they are unlikely to come to us.
In today’s world, social media has made this immensely convenient. With a few dollars, you can get your company out there. Hire a digital consultant for your marketing.
About Eyal Dulin
Eyal is a passionate individual who believes in helping others.
Originally from the United States, he now owns a consultancy business in South Africa and trains employees in America and assists them in staying compliant with Federal and State Regulations.
Reach out to him at firstname.lastname@example.org.