In the early 90’s, there was a growing concern regarding the World Wide Web’s security. This is the time when Netscape stepped up and created the Secure Sockets Layer (SSL) protocol for websites. The idea was to form an encrypted (securely coded) connection between an enterprise’s web server and their visitors’ web browser, ensuring that the information is transmitted without risks of being intercepted or tempered.
If you are an online business, the value of SSL certification is nothing short of gold. Let’s take a look at 5 benefits of getting SSL certificates:
Provides Customers a Sense of Confidence
Customers visiting an ecommerce website need this assurance that their private and confidential information will remain safe. Having SSL certificate provides them an assurance that they are shopping from a safe source.
When your website has gotten SSL certification, it displays a padlock icon and makes the address bar green. This shows that the website being browsed is safe.
Enhances Search Engine Rankings
In this online world, if Google says something is important, it is important! Getting SSL certification will mean that your website’s URL will begin with HTTPS instead of the traditional HTTP. Google, the king of all search engines, takes this extra ‘S’ into account when ranking websites. Surely, the more secure your website, the more likely it is to enhance your customer’s experience which is also Google’s (and your) primary goal.
Secures Payment Details to Ensure Safe Shopping Experience
All ecommerce merchants are required to have SSL certification to meet the standards set by the Payment Card Industry (PCI). Any page that requires customers to enter personal data must have a 128-bit suitable encryption. Without this, a website will not be allowed to accept credit card information. SSL certificates will guarantee a safe shopping experience to visitors of your online website.
Protects Against Phishing
Phishing is the fraudulent practice of sending emails that contain unsuspicious links to a copy of a website. The goal is to dupe the visitor into typing personal information that can later be used for malicious purposes.
However, these fake websites cannot obtain SSL certification so your visitors can know when it’s a trap if you have that reliable padlock and green bar.
Adds Value to Your Brand
Having an SSL certification gives a positive impression to your brand. It indicates that the company has gone out of its way to obtain a third-party security certificate. Being perceived as a trustworthy source can prove to be greater than any of the marketing investments you might make.
Looking for affordable SSL certificates? HostSailor may be the answer. From secure credit card transactions to safe data logins, the company offers reliable SSL certificate solutions for your website. The company also offers plans for dedicated hosting, VPS hosting and shared hosting.