Social media is a powerful marketing tool for any business, regardless of size. With the total number of users expected to hit 2.95 billion by 2020 (one-third of total population), it’s safe to say that social media is the ideal platform for companies to connect with their customers. It can generate significant returns, including brand awareness, lead generation and conversion and much more.
However, many businesses fail to utilize social media marketing effectively due to not using personalized social media posts.
Personalization is the heart and soul of social media marketing. Using more personal, meaningful and direct posts help you connect better with your target audience. Personalization will make your brand stand out from the crowd.
Need help creating personalized social media posts? Follow these simple tips:
Understand your audience
For starters, define and understand your target audience. Do you know their age, gender, location, occupation, interests, likes and dislikes? Knowing your target customers is the first step toward creating personalized and customized posts.
Think before you post
Whether you use Facebook or Twitter, think about what you want on your account. What is the purpose of the message? What do you want to convey to your customers? Reflection is imperative for conveying engaging and impactful posts.
In addition to this, pick an appropriate voice for your brand and stick to it. Are you going to be witty or professional? Make sure your brand voice suits your company vision.
Analyze different platforms
Social media networks have different features. For example, Instagram is the best one for visual content. Twitter and Facebook are more appropriate for written content, but Twitter has a character limit.
Before posting content, make sure you understand how each network works.
If you have multiple accounts, you must develop customized posts for each one. Otherwise, your customers will lose interest seeing the same posts everywhere.
Developing custom posts for every network may seem difficult, but it isn’t. Analyze the audience on each channel. For example, Pinterest has a large female user base.
Inform and educate
Share insightful information about your products and brand. This is another great way to spark customer interest.
Solve customer problems
Listen to your customers’ complaints and address them. Ask questions. This is an effective way to build customer relationships.
Most importantly, do not forget to track results.
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