When we think of the Chinese, we make the mistake of thinking they aren’t into social media much. On the contrary, the social media fabric in China is one of the richest and most diverse landscapes in the world. It has taken as much time as any other social media to evolve, and is an essential part of the lives of Chinese people—especially the younger generations.
By 2023, 800 million people in China will be using social networks. At the moment, 48% of the population uses social networks. Some of the country’s most popular and most used social networks are WeChat, Sina Weibo, Momo, and Zhihu—the Chinese equivalents for Facebook, Twitter, Tinder, and Quora respectively.
But these aren’t the only things you didn’t know about social media in China—there’s more.
1. Origins and Growth
Eventually, older forms began to disappear, and newer ones took their place.
Censorship is real and not considered a big issue in China. State restrictions and censorship mean that Facebook and WhatsApp remain unavailable in China. However, apps like WeChat help compensate for their absence.
3. Internet and Social Networking Usage in China
China has the world’s largest Internet-using population, with 57.7% of its people being internet users and 98% of people using mobile phones. The number of social network users in China is far greater than those in America. Chinese adults, on average, spend roughly 3 hours every day on the internet.
4. They Have Influencers Too
Social media influencers aren’t all that uncommon. The Chinese are no stranger to these influential personalities who have a great following—from a few thousand to millions of people.
Dubbed as “Key Opinion Leaders,” these personalities are held in high esteem and their opinions are taken for granted. These personalities are so influential, in fact, that big businesses sometimes hire them to promote their products and services—because they know that the people following them will definitely want to try the product.
5. The Chinese Trust Their Social Media
Whether it’s a post by some random person or by someone they personally know, the Chinese will always trust the word of a person on social media over anything else. Traditional media outlets and sources are specifically despised and shunned. Chinese audiences would rather be influenced by the opinions of people in their immediate social circle.
Simply put: if a “friend” shares a service by a business, the Chinese will be convinced to try it for themselves. This is exactly why social networking and social media marketing is such an effective tool in China, and can be used to great advantage by foreign businesses.
Interested in Jumping on the Social Media Marketing Train in China?
Conquering the social media arena isn’t as different in China as it is elsewhere in the world—you must create quality content, be active and engage with people, get Key Opinion Leaders onboard, and find someone who understands the local market and consumer behavior like the back of their hands.
LIMPID is one such firm that can help you. A reputable Chinese translation company, LIMPID provides an array of services including copywriting, software localization, Chinese language translation and Mandarin voice over and more. Call them at +1-877-574-2407 to know more about how they can help you.