6 Essential Principles of a Responsive Website
It would not be an exaggeration to say that having a mobile-friendly website has become the need of the hour.
According to Smart Insights, 80% of Internet users now own a Smartphone. If current trends are any indication, this number will significantly rise in the coming years. In fact, it has been estimated that the number of worldwide mobile phone users will surpass the 5 billion mark by 2019.
Now that the importance of a responsive website is established in numbers, let’s take a look at 6 essential aspects of its design:
Loading Times Should Be Swift
In this fast era of digital technology, Internet users have become impatient. They want the desired information instantly. If any page of your website is taking more than 4 seconds to load, you might not be able to keep users on your website.
Make sure that your responsive website runs smoothly on both Wi-Fi and non Wi-Fi connections.
Buttons Should Be Appropriately Spaced
This is one of the most common problems with mobile websites. It is frustrating for users when they try to tap the submit button; but instead, another button gets tapped.
A good responsive website would not make a user zoom in to hit the button. Each button should be big enough for an average thumb and should not be too close to the next button.
The Content Should Be Accessible
On mobile phones, screens are small. The trick is to make sure that the majority of relevant content is accessible to the user on the first page. If the visitor does not immediately see what he/she was looking for, they might move on to another better responsive website.
Search Results Should Be Efficient
Users that come to your website for a specific goal should be able to achieve that swiftly. This is where your search’s efficiency comes into play. It should not only immediately deliver what the user is looking for, but should also have filter options so that he/she can customise search according to price, top sellers, etc.
Menus Should Be Simple
Again, since mobile screens are smaller, you need a smart approach when deciding what to keep on the menu and what to omit. Ideally, your menu should contain 5 to 6 items with not more than 2 sub-menus (only if necessary). The ‘hamburger’ menu is a preferred option.
Forms Should Be Short
Typing on mobile phones is a hassle for mobile phone users. Make sure that you keep your forms as short as possible by asking only what is absolutely necessary. This will significantly enhance completion rates.
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