The world of SEO is as dynamic as it gets. From algorithm updates to implementation of newer technologies, happenings in the field simply render old techniques and strategies useless.
Every year, changes in SEO make it more dense and complex. This is the reason you as a business need to be on top of your game when it comes to SEO.
Here are 6 trends that will dominate the SEO landscape in 2018:
Video and Image Search Mechanisms will Improve
Over the years, internet users’ engagement with the online world has gotten more and more visual.
With high-speed internet and visual-friendly social platforms, visual content including videos and images will become all the more relevant.
Search engines will look to enhance their algorithms and make visual content easier to search.
Voice Search Will Become More Common
The advent of smart speakers, such as Amazon Echo and Google Home, has made voice search quite popular.
Surely, giving commands to a computer is more enticing than typing them. Search engines will be looking to improve their voice search capabilities.
Individual Customization Will Have Greater Significance
Google has been a major proponent of personalization – surely, its idea would fail if users are not a priority.
Google and other search engines will be looking to customize results for search queries. This will make the SEO landscape all the more competitive.
Local SEO will become all the More Important
Again, Google’s goal is to provide results that are most relevant. A person looking for plumbing service in Los Angeles should not be directed to a plumbing service in Denver.
What’s more, there has been a surge in mobile phone usage. This is the reason businesses should create localized content for online audiences.
Machine Learning Will Become Massive
RankBrain was one of Google’s biggest efforts to incorporate machine learning into its mechanisms.
In the next year or so, we will see more of AI implementation in how search results are ranked.
SEO Might Not Just be Limited to Google and Bing
Companies, such as Amazon and Yelp, have created their own search mechanisms over the years.
For instance, an online user looking to buy a book from Amazon will get better results when typing the keywords in Amazon’s search, rather than Google’s search.
This third-party search trend will continue and businesses should be looking to enhance their search strategies and look to appear in these third-party searches as well.
Wheelhouse Solution Marketing Company is an internet marketing company based in San Diego, California. From content marketing to web analytics, the company ensures SEO success for businesses. Learn more about their SEO services.