Static isn’t a part of digital world’s vocabulary. We are in the midst of a revolution that does not seem to halt any time soon.
Just like all things digital, digital marketing is also experiencing massive changes. A great SEO technique one day is obsolete the next.
For businesses in today’s tech-dominated world, digital marketing is the name of the game. They need to be on their toes if they are to survive in the digital era.
Here are some ways in which digital marketing will be transforming:
Incorporation of Augmented Reality in Social Media
More and more mobile apps are being integrated with AR to provide better user-experience. For instance, based on your location, brands could provide AR content that could only be accessed from that point. Pokémon Go is the most recent example of this.
More Data-Driven Decision Making
Businesses in future will be looking to incorporate Big Data and Analytics tools in their operations.
From customer preferences to competitor analysis, data can provide great insights. Enterprises will be looking for better and smarter ways to use the massive heaps of data available to them.
Increasing Popularity of Video Marketing
Recent times have seen video becoming the most influential digital form of communication. Businesses in the digital world cannot simply ignore the power of video.
With average attention spans going lower, they will need to creatively use video marketing to garner maximum advantage.
From Google providing localized search results to customized emails sitting in your inbox, there has been a massive shift towards personalization.
Building personal relationships will be the key for businesses. They will be looking to create advertisements that connect and resonate with the audience.
Popularity of Voice Search
According to Search Engine Land, 20 percent of mobile queries on Google are voice-based. With the advent of digital assistants like Alexa and Siri, voice search will only get more and more popular.
The greatest implication will be in the world of SEO. Businesses will need to optimize their content according to voice search to continue achieving better rankings.
Greater Implementation of Predictive Algorithms
The fields of machine learning and artificial intelligence are taking massive strides. The predictive mechanisms will become the ultimate weapon for digital marketers across the globe.
What’s more, these tools will become accessible at affordable prices and hence, will level the playing field.
Wheelhouse Solution Marketing Company is one of the most reliable digital marketing agencies in San Diego, California. From search engine optimization to social media marketing, they have got all digital marketing solutions in their repertoire.