Adaptive vs. Responsive: Which Web Design is better For Your Business?

The advent and subsequent popularity of smart phones and other mobile devices has redefined the way web designers design websites. In recent times, you may have come across words like, ‘responsive’ or ‘liquid content’ every time some tech personnel mention web design.

So, what is everyone talking about?

Apparently, there are now two types of web designs that you can choose for your website; adaptive and responsive. But what’s the difference and which of the two is better for your business?

Responsive Web Design

Becoming popular in 2001, responsive web designing is a design layout that helps website navigation easy on different devices. It’s a flexible layout which includes flexible positioning of images and content that allows your website to adapt to the screen it’s accessed on.


Unlike adaptive web design, responsive web design doesn’t require you or your web designers to design individual layouts for different screen sizes. It’s just one layout that is ‘responsive’ to every screen size.

Moreover, since it’s just one design, adapting it to multiple platforms is easy and swift which saves time and energy.

In addition to this, responsive web design is also incredibly easy to implement and create because it’s the more conventional of the two web designs and therefore readily made templates for the responsive layout are easily available.

This again saves energy and cost by reducing work hours for your web designer!

Adaptive Web Design

As opposed to responsive web design, adaptive web design gained popularity when smaller and portable devices like smart phones came into existence.

Although both responsive and adaptive web designs are targeted toward making the interface of your website user-friendly, their approaches to do that are very different.


Unlike responsive web design that uses liquid content for websites, adaptive web design aims at making separate layout for different screen sizes so as to ‘adopt’ to the specific screen size the viewer is viewing the website on.

It’s great for optimized advertisements as different sized ads can be placed appropriately on the web page without making it difficult for the user to read the actual content on the website. Moreover, since the layout is especially made for every screen, the loading time is less because the web page doesn’t have to respond differently to every screen.

However, this layout can be more time consuming, not to forget more costly than responsive web design as it takes more time and energy to build multiple layouts from scratch.

Take into account the differences and similarities of both the web designs to make the smart choice for your business. Once you’ve decided, get in touch with Customer Contact Solutions!

Customer Contact Solutions is a web design service provider in Toronto, Ontario, that can help you build your websites anytime!

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