2019 was a groundbreaking year for augmented reality. The technology has been able to make a significant impact on how we see the world and how we’d like to see it. In 2020, we’re looking forward to a more modern, sleek and user-friendly application of augmented reality-incorporated systems.
While most people have had a firsthand experience of AR in the entertainment or gaming industry, the applications are expanding and becoming more versatile as we step into 2020. It’s anything unlike virtual reality, whose application is restricted to an interactive 3D environment.
Other industries have found innovative ways to apply augmented reality for their products and services. Here are some trends that companies across the globe are looking forward to:
AR As A Way Of Shopping Online
One of the hottest retail trends of 2020 is AR-enabled shopping technologies in 2020. As of 2018, 50% of customers who were surveyed said that they’d be more comfortable with buying from a retailer who provides an AR experience. However, it’s unfortunate to see that only 15% of retailers are currently utilizing AR to its maximum capacity.
Brands like Zara and IKEA have already incorporated features that provide the try-before-you-buy option. This makes the customer feel more comfortable with the idea of shopping online and qualifies for an incredible customer experience.
AR For Collaborative Efforts
Conference calls are often riddled with communication gaps due to the lack of a person’s physical presence. Augmented reality generates a mixed-reality setting allowing everyone to see each other in a more realistic and conducive environment.
AR For Expert Navigation
Most of us rely on Google and Apple maps to get around the city. But what happens when you’re stuck at a mall and the map shows nothing but a big, brown patch, indicating that you’re in the mall? How are you supposed to find the store you’re looking for and which floor to go to?
While the experts have mastered the art of outdoor navigation, 2020 is the year where consumers get to witness the awesomeness of indoor navigation. Whether you’re in an airport, office, campus, hospital or a mall, the indoor navigation will be geared toward helping you find terminals and gates.
We’ve already seen the applications of AR in the world of video gaming. Gamers find the experience of using AR highly engaging and worthy of sharing that space with others.
If you’re an enterprise looking forward to incorporating augmented reality in their business model, you can get in touch with the experts at Genieously. They work as an augmented reality agency in New York City, aiming toward a more augmented reality and m-commerce friendly world.