The Art of Developing a Strategic Web Design

Your website acts as a gateway for potential customers to discover your products and services. Unfortunately, with everyone living in the digital world, thousands of websites are set up on a daily basis.

There are more than 1 billion websites in the digital realm today. With the competition getting tougher every day, it makes one wonder how they can grab the attention of potential customers and make their website stand out.

Fortunately, we’ve got all the answers you’re looking for. Here’s what you can do if you want to create a strategic web design:

Make Sure Your Design is Well-Balanced

You’re probably wondering what we mean by “well-balanced.” When we say “well-balanced” we’re talking about symmetry.

Think about it this way: would you browse a website that had its header going toward one side while the drop-down menu was all over the place?

Would you want to browse a website that had its images all over the place or not showing up at all?

Balance is the key to creating a good website. Make sure everything is placed where it’s supposed to be. There are plenty of ways to manipulate a preexisting template. You can experiment with the colors, the size, and by adding or removing elements.

Use Grids

Using grids is the best way to improve conversion rates. How is that possible?

Think about it this way: when you visit a website with columns, it’ll make it easier for you to browse. When there are different sections, you won’t get confused by the design.

Columns can help improve a website’s readability, which, in turn, improves conversion rates. When your web design is organized, your visitors won’t have a tough time browsing through.

Use Simple Colors

The golden rule for powerful web designing is that you shouldn’t use more than two colors for your template. If you make it multicolored or use really bright colors, it’ll ruin the aesthetics of your website and drive visitors away.

Remember that some colors go well together. Others? Not so much.

Spend a couple of hours experimenting and see what goes well together. Don’t mix neutrals with pastels. Don’t go with multiple solid colors. You can use contrasts and then a solid or pastel color.

For example: white with lime green looks great. But lime green with navy blue looks like a mess!

In Conclusion

These are just a few ways you can make your web design stand out. If you’re looking for web design and development company in New York that offers exceptional e-commerce and m-commerce solutions, Genieously has everything you’re looking for.

Feel free to contact them today or visit their website to learn more about how they can help your business.

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