What is Augmented Reality and How Does It Work?

The evolution of Augmented Reality from a science-fiction concept to a reality weaved into the everyday experience for thousands of consumers and businesses globally, took a while, but it’s all been worth it.

Technological innovation has allowed for more persistent and widespread application in consumer and commercial arenas by making its way into our smartphones.

Whether you’re an Android or an iPhone user, AR can create an interactive environment to let users experience an extension of their physical world, butessentially hundred times more exciting.

This is a modern epidemic grasping new users, innovators and a large number of businesses that want to attract users and increase conversion sales. All kinds of brands in various sectors actively use AR in their marketing strategies to boost sales and attract consumers.

With more businesses realizing that the future is now, we will continue to see more AR technology emerging in new and different ways.

Let’s take a deeper look at what it is, and how it works.


What is augmented reality?  

The core concept behind creating AR development is to use graphic overlays and visual and audio effects generated by a computer to enhance a physical environment.

These digital details transcend the physical realm allowing consumers to interact with a product prior to making apurchase,which eventually compels them to visit the actual brick-and-mortar store. However, e-commerce businesses also benefit from using AR applications in the form of higher website traffic, and therefore, higher chances to make sales.

By using digital graphics, you make more information accessible to the consumer about an existing product. It differs from a virtual reality model in the sense that it doesn’t create an entirely new fictional world, but allows for a close to reality interaction with a product in the digital world.

We’ve seen it done in the movies and video games when super high-quality graphics generated on a computer are superimposed on actors or inanimate products to give them life in a sense.

There are multiple types of AR and they can be classified into two categories:

  1. Triggered augmented reality
  2. View-based augmentation

The first one uses a series of stimuli to initiate the augmentation and can include markers such as paper or objects, your location, dynamic augmentation.

The second one involves digital augmentation that either takes no reference of the object in view or uses a stored one.

Types of triggered augmented reality

Marker-based AR:

This is also known as recognition-based AR and it helps us gather more information about a given object. The app uses the camera to identify the object and look up information related to it on the screen.

One example of its application is in grocery stores where consumers can look up information about the nutritional value of products. The marker in question is the QR code which turns into 3D virtual images on your display.

Marker-less AR:

This type of AR uses location-based AR. It uses the GPS location on your smartphone device as a trigger and pairs with other points of reference in the area to provide information.  A popular example is Yelp reviews that pop up for various restaurants.

Projection AR:

This type of AR simply uses light projection on any given surface to create visual displays of any object. Think Snapchat. The digital images on people’s faces allows you to interact with the image in different ways and also view it closely and in-depth.

Superimposition based AR:

This is useful for replacing an object with a different augmented reality version either partially or completely. It also uses the device’s camera feature to identify the object and then superimpose on it.



 The growing popularity of augmented reality in commerce is compelling more businesses to jump on board with augmented reality app development. To avail these services, you can contact Elementals Studio Pte. Ltd.

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