If you’re doing business in China and haven’t heard of Baidu, then you’ve got a lot of catching up to do!
Baidu is a leading search engine in China that has successfully risen to the top and taken a huge chunk of the market share from its alliance websites.
With over 800 million internet users in China, 90% of them prefer using Baidu over other competitor sites.
This high number begs the question; have you chosen Baidu for advertising, to target a wider audience and generate consumer leads?
If you’re still apprehensive about choosing Baidu to promote your businesses, here are a few reasons to convince you to use Baidu ads for 2019!
Google Doesn’t Work In China
If you’re used to working with Google AdWords and Google Display Ads, you won’t be able to enjoy it in China.
Unfortunately, Google has been blocked in China since 2010 and cannot be used for research or for promotions.
While Google has been working hard to get back in the Chinese market through its Dragonfly project, it doesn’t seem like it’s going to launch anytime soon.
That’s where Baidu comes in to play. Its functions and analytics are more or less the same as Google.
You just need to get in touch with a reliable company to open a Baidu account for you, launch your website, and promote it through the Baidu ad service.
Baidu Is One of the Best Advertising Platforms in China
Baidu is one of the leading platforms for search engine ads in China, having earned more than 4 billion USD in revenue in 2018.
With more than 700 million Baidu internet users, it’s one of the best websites to have launched in China for advertising, engagement, and promotion.
Lower CPC (Cost per Click)
While the advertising costs for print, video, and sponsored posts in China are higher than compared to the West, Baidu adverting (CPC) is cheaper than Google, on average.
Depending on the keywords and industry, Baidu CPC costs vary from B2B and B2C businesses brands.
With an initial cost of ad credit (2000 USD), the campaign fees for each ad is 10% of the expenses spent on the advert.
Baidu Is Growing Rapidly
With China’s internet usage increasing on an exponentially high rate, the 800 million users are set to increase to 1 billion by 2020.
With most of its income coming from online marketing and advertising, Baidu is set to grow rapidly in the coming years.
Baidu Advertising for Global Businesses
Western businesses that are looking to expand their brand in China need to make use of Baidu advertising and PPC services for expert marketing and promotion.
Get in touch with professionals that have in-depth knowledge about the way Baidu works and can guide you to increase your businesses ranking on the search engine.
LIMPID is a leading company that provides online marketing and localization services to ensure the successful launch of Western business in the Chinese market.
Their services extend to service to more than 50 cities worldwide and they specialize in English to Chinese translations, mobile app localization, Chinese voice over, mobile marketing, SEO, copywriting, and software localization services.