Even the biggest brands miss the mark sometimes. Not every video campaign is a success, but it’s important to be aware of what worked and what didn’t.
The reason why some brands are successful is that they’re constantly evolving and looking for new ways to attract consumer attention. And when it comes to video marketing, it’s best to never use one approach.
With that in mind, here are a couple ways to think outside the box:
Bang For Your Buck
Is the idea worth your money? Let’s not talk about consumers for a second. Is the commercial something you would watch? Let’s be brutally honest here. If you don’t believe in the concept, why produce the video?
Create something that you would want to watch. If you’re not happy with the script or concept, how do you expect your target audience to be satisfied?
What makes great brands stand out is that they’re never comfortable with just one thing. They experiment until they know what their audience wants.
A Killer Intro
Remember Alfred Hitchcock’s Vertigo? Hitchcock managed to steal the audience’s attention, and make a historic film that stands the test of time.
It has one of the most famous openings of all time. Dramatic, chilling, and keeping you on the edge of your seat—it was everything a great movie should be!
Don’t go with the boring routine of showing life’s mundane activities. Ignite your viewers’ imagination.
Ask them a question. Crack a joke. Show them something that makes them think.
Tell Them Your Story
What does your brand stand for? What can it do for your consumers? What makes it stand out? Why do your employees love working for you?
Answer all of these questions. At the end of the day, your consumers will ask you what you can do for them.
Video content production is best done with the help of a professional crew. Make corporate videos that increase your online presence with the help of 336 Productions. From dynamic sales presentations to animated explainer videos, we’re a video production company based in Orange County and can bring your ideas to life.