Marketing your business is essential if you want to get people to visit your shop or website. However, marketing is only half of the business journey. Once people are on your website, you need them to stay, navigate around it, and at least pique their interest, if not convince them to buy something.
The primary solution to this is a user-friendly website. Navigating your website and purchasing something on it shouldn’t feel like a chore. In the interest of creating a user-friendly website, here are some elements you should look into.
We can speculate about what people prefer in a website all we want, but nothing beats direct feedback. Feedback is a direct link between you and your site’s visitors. They can tell you what would make their experience on your website better or what they’d prefer.
Since the advice is coming straight from the horse’s mouth, so to speak, it’s reliable. After identifying shared preferences, all you have to do is implement solutions to the problems. If your solutions are effective, your site will automatically become more user-friendly.
Color preferences are incredibly varied. For example, the human eye sees green better than any other color.
Yet, you’d be hard-pressed to find a website that uses green as the primary color in its color scheme. The surge in demand for dark mode options on various websites, apps, and browsers indicates that people want dark backgrounds with lighter text.
An excellent solution to varied preferences is more options. Giving visitors the option to choose from dark, light, and custom backgrounds and foregrounds will allow them to customize their own experience.
However, you also need to pay attention to your industry when picking a color scheme. If your website is about a sports team, for example, you should use the colors of the team’s jerseys. You should also consider your products’ relation to color. If you’re an art business, you can get away with more creative uses of color.
Navigating a website shouldn’t feel as complicated as a maze nor as slow as a snail. Firstly, you should have separate layouts designed for computers and mobile devices. 81% of the US population own smartphones and use them to access the internet, so you need to cater to them. Secondly, have an intuitive and streamlined navigation bar. This is where people get their bearings, so it shouldn’t be clunky.
Setting up a user-friendly website can be a bit daunting. Interpreting all the feedback and enacting the correct changes isn’t easy. Fortunately, some companies specialize in developing user-friendly websites. Contact Mo’ Media Mo’ Revenue for high-quality, personalized SEO, and website development services. Get in touch, and they’ll improve your website’s design and traffic, and your business’ success.