While these days, augmented reality is associated with the gaming world, it was previously used by the air force to train pilots to tackle different situations and problems. It was only after Pokémon Go that the world started realizing the true power of augmented reality. Businesses are now utilizing the technology to create interactive campaigns

After Pokemon Go took the world by storm back in 2016, the world is no longer a stranger to everything AR is capable of. Millions of people are interacting with their surroundings through the cameras in their smartphones, social media apps, search engines, and mainstream photo sharing apps such as Snapchat.