Augmented Reality

Understanding the Gen Z Consumer: Technology is the Way

The oldest members of Gen Z have graduated from college or are in their early 20s. Accounting for 27% of the USA’s population, Gen Z is a force to be reckoned with. Known as the thrifty generation, most of Gen Z hasn’t known a world without smartphones. So, when you’re selling to them—how do you meet

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Manufacturing Benefits: Why You Need AR Homes

Are you planning to transform your real-estate business by adding AR homes in the mix? You won’t regret it! Research has shown that the market for AR technology is expanding at an ever-increasing rate, estimating over $18 billion in value by 2023. Whether you’re presenting premium construction projects to your clients through virtual means or allow your

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3 Fascinating Augmented Reality Applications for Student Learning

Augmented reality isn’t a new kind of technology, but it’s only recently become feasible for use on a mass scale due to technological improvements. Augmented reality refers to overlaying reality with some digital sensory information. A famous fictional example of augmented reality is Iron Man’s visual interface in the Marvel movies. A popular real-world example

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How You Can Use AR And VR To Beef Up Your Marketing

Augmented and virtual reality are typically used interchangeably, but they refer to different things. Augmented reality (AR) refers to technology that lays digital information over physical reality to alter or enhance our experience. Virtual reality (VR) refers to an entirely digital reality that we experience instead of physical reality. Despite their differences, both technologies have

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4 Benefits of Choosing a Product Configurator

Although 3D visual product configurators are an emerging technology, they’ve already managed to capture the interest of brands from a variety of product categories. From clothing designers and footwear companies to furniture manufacturers and carmakers, many brands are looking for next-generation configurator software that can integrate seamlessly with their e-commerce platforms. Wondering why? Here’s a list

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Customizing Furniture Using Product Configuration

3D product configuration can be used efficiently in furniture trades and exhibitions as a convenient tool to market your products. You can show different impressions of the product’s variability and the You can incorporate product configuration in your furniture business in many forms. Here are some: Turn Your Classic Product Folder To 3D Product Configurator

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3 Questions To Ask Your Product Configuration Company

Configurators have the required skill set to automate your engineering decisions. They can configure your custom products, manage your selection of complex products, enable online presentation, and accelerate sales. They do all of that and more by enabling the customers on your website to select and evaluate products, configure systems of assemblies, and design and

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Augmented Reality and Art: Developments in the Industry

Since its inception in the 1990s, augmented reality (AR) has undergone major transformations. AR, as we know it today, is one of the most impactful, advanced, and visually exciting technologies of 2020. And while AR has been integrated into numerous platforms, its association with art runs deeper than people may think. Over the years, the fusion

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What Role Have Artists Played in Developing Augmented Reality?

As the realm of augmented reality (AR) continues to expand, web designers and tech experts are quickly adopting the immersive technology, using it to come up with all kinds of innovations. Oddly enough, artists are commonly excluded from this discussion, despite their involvement in advancing AR over the years, especially around the time of its genesis.

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Understanding 3D Product Configurators and How It Can Add Value to Your Business

In light of rapid technological advancements, e-commerce businesses need to remain updated with the latest trends in the market. Companies that utilize cutting-edge technology are the ones who can outperform the competition. Modern-day consumers look for interactive product experiences when shopping online; therefore, businesses must find ways to present their products in a more immersive

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