If there’s one way to ensure you’re marketing your business most effectively, it’s by keeping your marketing strategy ahead of the curve, or at least, current. Of course, you wouldn’t want to be the last person to put your advert on Facebook.

Since the onset of the coronavirus pandemic, the retail landscape has never been the same. Now, customers aren’t just expecting a lot more from the brands but are forging new shopping habits. So, come 2021, what can marketers do to maximize customer engagement and retention? Will content still be king? Remember, planning, strategizing, and researching in

Statistics show that; Over 70 million smartphones are lost each year, only 7% of which are recovered. 80% of the total cost of losing a smartphone is associated to data loss. More than 52% of electronic gadget devices are stolen or misplaced at workplaces. As mobile phone usage increases by the day, it’s time that users

There are over 3.6 billion smartphone users globally, and that number is estimated to go up to 4 billion in 2023. The question is, how do you use smartphones to grow your brand and boost its visibility?

Did you know that nearly 55% of Americans get their daily news from social media? Nearly half of the world now uses social media, especially during the global pandemic. Social media has given brands a chance to stay in touch with their customers and continue their marketing efforts. But what strategies should these brands employ?

Most Australians would agree that electricity costs are a lot higher in the country today than they were ten years ago! This automatically raises all other forms of utility expenses, including your phone call bill. If your business is struggling to foot the utility bills, it’s always a better idea to VoIP. If you’re already

It’s that time of year again when the chirping of birds and the buzzing of bees fill the air. This wonderful season, which arrives hot on the heels of winter, heralds the return and rebirth of life. We’re sure you can’t resist taking out your camera to capture spring’s beauty. Here are some tips to

A sustainability plan is a practice of formulating a roadmap for achieving long-term goals that create environmental, social, and financial sustainability. It involves identifying the resources that need to be sustained and required to sustain the outcomes, then determining financing strategies and creating an action plan toward sustainability.

Sustainability is no longer an option but imperative to prevent environmental catastrophes in the world. The adoption of eco-friendly and sustainable practices is the only way we can move forward as a society to avoid the dangerous consequences of climate change. We’re in the Endgame now, and every step we don’t take toward sustainability can

Businesses can not only get affected by natural disasters; human-made disasters like cyberattacks can corrupt data and cause your vital assets to become nonfunctional. According to the US Bureau of Labor Statistics, 93% of companies go out of business once they experience a disaster. Therefore, your business needs to have a disaster recovery plan to mitigate