Digital Marketing

3 Reasons Why Top Sales Teams Are Boosting Their Results With Video

The marketing world has been in a constant state of flux since the beginning of business, but most of us never anticipated how intermingled it would become with our social and private lives. While video marketing started way back with TV commercials and advertisements, baby boomers were more than a little bit surprised when adverts

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3 Ways To Promote Your Event With Videos

A picture is worth a thousand words, so how much is a video worth? A thousand event attendees? Not a farfetched expectation! Ever since the marketing world went online, visual marketing has achieved immense momentum, becoming the most important factor that can guarantee success.

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Are Chatbots a Part of Digital Marketing? Let’s Take a Look!

Chatbots are software that use an elaborate process known as deep learning to simulate a conversation (or a chat) with a user. Based on Artificial Intelligence (AI) technology, the software can be employed in different applications and platforms, including websites, mobile applications, and more. Chatbots recognizes data, speech, and specific queries, then channel the data through

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3 Things Every Small Business’s Landing Page Video Needs

If you’re a small business owner, you rely on your website’s landing page to attract potential customers. After all, it’s the most important page on your website, as it establishes a connection with potential clients. Statistics show that businesses have only eight seconds to make an impression with a landing page. The same report shows that

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Expect the Unexpected: 5 Tips for Managing Client Expectations

It goes without saying that your clients are the backbone of your brand. Without them, your brand would cease to exist.

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What is Microsoft Dynamics and How Can It Benefit My Business?

You’ve heard about it from your business peers. You’ve read articles with great reviews on it. Some people call it the “future” of business management. But what exactly is Microsoft Dynamics? Microsoft Dynamics Explained Put simply, Microsoft Dynamics is a set of business software applications that enable you and your employees to make important business

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Your Web Design Might Be Hurting Your SEO! Here’s What You Need To Do!

Designing a website isn’t nearly as straightforward as it used to be. While web building platforms like WordPress and Wix have made the web creation process simple, proper SEO-optimization is still challenging, even for developers. Here are four key elements of web design that affect SEO and how to improve them: Navigation It’s a well-documented

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Top Facebook Updates That Can Take Your Social Media Marketing To The Next Level

Facebook is a continually evolving marketing platform and communication channel. And while it has been in the spotlight for the wrong reasons due to the  Cambridge Analytica scandal, the company is still the top social media marketing platform. The world’s largest social media network is constantly rolling out new features that allow businesses to make well-informed,

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Increase Your Blog Audience with These 3 Tips

Imagine writing a beautifully detailed blog post and publishing it on your website, only to get a handful of views and shares. That would be rather disappointing and demotivating now, wouldn’t it? After all, without an audience to read what you’ve written, your blog is pretty much useless. So, how can you get more readers

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Why Web Analytics Are Crucial For the Growth of Your Business

Whether you have a brick and mortar store or not, having a well-designed website and an online presence is essential for all businesses today. Approximately $1.6 billion CAD was spent in ecommerce retail sales in 2018. It’s a known fact that before a customer walks into a store to purchase a product; they will most likely

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