Digital Marketing

Taking Your Brick-And-Mortar Store Online

From your basic mom-and-pop stores to major retail chains like Sears, Toys R Us and Claire’s, a large number of businesses declared bankruptcy in 2018, with the rate steadily growing. For some companies, the issue was not moving with the times; failing to create online platforms for their business or not being able to make

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The Layman’s Guide to Learning the Importance of SEO

Whether you’re a small business owner who’s just started out or a seasoned executive, the chances are that you’ve heard about the importance of SEO and how it can help your business reach new heights. SEO, or Search Engine Optimization, works to improve a company’s search engine ranking and visibility online by using keywords, following

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How Video Is Changing The Face Of Digital Marketing

If you’ve been using the internet for a decade or two, you’ll have been here long enough to experience the shift from slow loading websites and static internet content to the fast-paced, video-driven, live-streaming, social media-ruling world it is today. Technology is transforming at a rapid pace and one area that’s been completely changed by

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Improving your Young Living sales revenues through e-commerce

Young Living is the single largest essential oils producer in the world. Leading all other essential oils brand in sales and revenues, it offers the novel opportunity to many entrepreneurs to make successful distribution businesses of their own. Many people have begun their distributions on e-commerce platforms to make a significant amount of money.

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Tips And Techniques For Baidu PPC Optimization

Baidu is one of the largest search engines in China and has earned 4.11 billion U.S. dollars in revenue in the past year.

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Challenges For Foreign Developers In China

According to the World Bank reports on economic development, China is the world’s second-largest economy. With a population of over 1.3 billion, the market-based economy has worked hard to achieve a high GDP since 2012.

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Counting Down the Most Successful Marketing Trends of 2018

2018 was the year of marketing trends breakthroughs worldwide. This year saw the emergence of some of the most innovative marketing techniques, incorporating ingenuity and technology, to leave the face of digital marketing changed forever. With the use of artificial intelligence, creative visuals and augmented reality schemes, businesses have managed to reap huge benefits from

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Improve Business Efficiency And Revenue Through Mobile App Advertising in China

With mobile advertising revenues reaching 326.79 billion yuan in 2018, the Chinese mobile market offers a promising prospect for mobile advertising.

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Chinese Holidays That Impact E-commerce

Holidays are joyous occasions for people to get together with their families and loved ones. In China however, these festivals are synonymous with huge discounts and shopping sprees. Chinese shoppers, in particular, respond strongly to special sales discounts by local and foreign businesses seeking to gain brand recognition and a larger share in the market.

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Beyond the Storyboard: Are You Content With Your Video Content?

Even the biggest brands miss the mark sometimes.  Not every video campaign is a success, but it’s important to be aware of what worked and what didn’t. The reason why some brands are successful is that they’re constantly evolving and looking for new ways to attract consumer attention. And when it comes to video marketing,

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