Digital Marketing

Why Should You Run a PPC Campaign For Your Business?

Whether your business is in e-commerce, web design, or social media, you would benefit in spades from PPC Marketing, AKA Pay-Per-Click Marketing on Google.

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How Product Consultants Build Compelling Data Stories

It’s immensely useful to be able to create and tell compelling data stories in product management departments. Even with the ability to create product plans and launch them, being able to illustrate their usefulness and popularity is important.

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4 Holidays and Celebrations to Look Out for When Marketing Video Content

Whether you’re looking at holidays and observations that are exclusive to the United States or more global celebrations and expressions of solidarity, joy, and commitment to causes, there are various occasions coming up in the month of February alone.

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Targeting the wrong audience, not performing SEO and neglecting social media are common digital marketing mistakes to avoid.

Businesses globally have seen dramatic shifts throughout their infrastructures and methodologies due to the coronavirus. As things slowly start to move toward a post-pandemic world, it’s important that businesses get their gear together to bounce back on their feet. SEO services are an essential tool for this, as they can help them make the most

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3 Reasons Why SEO Is Essential For Your Business

Why invest in SEO? This is a question often asked by business owners who’re seeking ways to create a strong online presence.

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Real Estate Marketing Trends: 2021 Edition

To say that the impact of the COVID-19 pandemic on the real estate market has been immense would be something of an understatement. Stay-at-home orders, social distancing measures, and health concerns have led to fewer buyers looking to buy homes and fewer sellers considering listing their properties. While the market may have stabilized somewhat during

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Boost Customer Loyalty with These 3 E-Commerce Personalization Tactics

When it comes to retaining customers, tailoring their experience can go a long way in establishing a long-lasting relationship. People who buy from your website regularly should feel special. That’s the only way they’re going to keep coming back to shop from you. And with all the browsing and past purchase data up your sleeve,

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3 E-Commerce Web Design Elements That Are Essential for Boosting Sales

According to research conducted by Statista Research, retail e-commerce sales surpassed 3.5 trillion US dollars in 2019. By 2022, e-commerce revenues are expected to grow above $6 trillion. Online shopping is rapidly becoming one of the most popular activities in the world. However, even with the astonishing growth of online sales, many companies are struggling

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Trends Driving Changes in Online Food Ordering Industry

Over the past few years, the online food ordering industry has gone through a paradigm shift, mainly due to technology’s advents. Customers don’t rely on TV ads and phonebook directory to call restaurants. Moreover, restaurants need to constantly keep up with modern-day consumers’ preferences to stay at the top of the competition. Here are some

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Ensuring a Successful Email Migration 101

Email migration is a necessary task that many businesses often have to perform. Simply put, email migration is the process of shifting mailboxes from one platform to the other. Depending on the scenario, this can also include shifting files, calendars, tasks, and contacts. For organisations, emails are essential resources for tracking communication and progress, among

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