Digital Marketing

Chinese Marketing 101: All You Need to Know About Baidu Advertising!

Established in 2000, Baidu is the Chinese equivalent of Google. According to the Stat Counter, Baidu has a market share of 64.55% in China as opposed to Google, with a market share size of only 3.23%. So whether you’re looking to market leather shoes or customized candles in the Chinese market, you’ll have no choice

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Opening a Baidu PPC Account in 6 Simple Steps!

If you’re expanding your business operations to China, you have no other choice but to depend on the Chinese pay-per-click platform, Baidu, to build your online presence. However, navigating this platform can be quite a hassle, especially if it’s your first time.

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Business Etiquettes for Doing Business with the Chinese Market

The world’s second-largest economy, the People’s Republic of China has contributed the most to world growth in the post-financial crisis that engulfed the world in 2008. A growing economy, a booming

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Why Restaurants Must Upgrade their SEO Practices

As a local haunt with a solid reputation, you may think that your restaurant doesn’t need a significant online standing to bring in more customers! But considering the competition in the restaurant business—not to mention the availability of local fast food franchises—you may want to reconsider getting help with your online content strategy. What Your

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SEO for Beginners: Learning the Purpose of SEO

If you’re new to the concept of SEO for online businesses, you might not be aware of the benefits of optimizing your website for search engine algorithms. So let’s get familiar with the concept before we get down to brass tacks! What is SEO and Why Should I Invest in it? According to the experts

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Smart Marketing On Smartphones: Promoting Your Business ViaMobile Apps in China

China has the largest number of internet users in the world; a staggering 800 million! Of these 800 million, 98% use the internet on a smart device. As a result, many businesses are gearing their marketing efforts to be more phone-friendly.

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Busting Myths about Language Translation Services

With the internet bringing the world closer together, we’ve become a global village. The internet knows no geographical boundaries, allowing companies to go global. Some companies not only sell, but also produce products in multiple countries.

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Breaking into the Chinese Market: A Guide

Over 800 million people use the internet in China, making it the largest market that accesses the internet. E-commerce has boomed in the country, since the Chinese consumer base prefers online shopping and they have the purchasing power to do so.

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5 Ways to Enhance Your Brand Awareness in China

China is a lucrative market to expand your business into. Many western companies have begun operations in China in the hope of making it big in one of the world’s biggest markets, according to Forbes.

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5 Effective Ways to Boost Your Website’s Speed and Increase Conversions

Your website’s conversion rate is an extremely important metric that provides insights into the portion of your website’s visitors who become paying customers or sign up for your services. Optimizing the conversion rate should be a priority for every brand, as it enables businesses to lower customer acquisition costs and obtain greater value from existing visitors on

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