Digital Marketing

5 Tips to Optimize Your Google My Business Listings

Google My Business (GMB) is a popular platform used by businesses in a range of industries as part of their local search marketing efforts. Local search helps businesses get found on Google Maps.

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The Ultimate Guide to Making Your Corporate Video Stand Out

Back in the day when corporate videos were something that only a few businesses did, the use of tacky animations or a screen riddled with paragraph after paragraph of text worked. Now, these corporate video practices don’t fly—much like the overly sales-y ads on TV. Whether you’re a small business owner who just started out

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Why Brands Should Be Creating Tutorial Videos

Videos are an easy and convenient way to absorb copious amounts of information and learn more about different topics, products and ideas. They’re quick and show a physical demonstration, can be referred to multiple times and allow for easier consumption of knowledge, requiring less effort on behalf of the viewer who doesn’t need to focus

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3 Ways To Boost Christmas Campaigns With Video

Christmas is the perfect time to show love to everyone and everything you hold special—and your business should be no exception! One of the biggest holiday sale seasons in San Diego is just around the corner, and what’s a better time to give a little gift to your business and audience by going all out and

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Keeping Online Bullies Away: How To Deal With Bad Online Reviews

Negative reviews about your business can be hurtful, financially and emotionally. They can get to you in ways unimaginable. They can be cruel, harsh and downright personal.

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From One To Zero: Landing On Position Zero On Google

All of us have looked up to Google as the ultimate search engine—telling us what needs to be done when we broke our phone to letting us know if ‘tis the time to wear a fur coat or not.

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A Sneak Peek Into 2020 Marketing Trends and Beyond!

Marketing trends and technology are evolving fast and consumer behaviors and interests are becoming more difficult to predict. The only way to stay ahead of the competition is to plan ahead and know the emerging trends in the market. Here’s a sneak peek into 2020 marketing trends that will give you a head start: Voice

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3 Reasons Why Top Sales Teams Are Boosting Their Results With Video

The marketing world has been in a constant state of flux since the beginning of business, but most of us never anticipated how intermingled it would become with our social and private lives. While video marketing started way back with TV commercials and advertisements, baby boomers were more than a little bit surprised when adverts

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3 Ways To Promote Your Event With Videos

A picture is worth a thousand words, so how much is a video worth? A thousand event attendees? Not a farfetched expectation! Ever since the marketing world went online, visual marketing has achieved immense momentum, becoming the most important factor that can guarantee success.

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Are Chatbots a Part of Digital Marketing? Let’s Take a Look!

Chatbots are software that use an elaborate process known as deep learning to simulate a conversation (or a chat) with a user. Based on Artificial Intelligence (AI) technology, the software can be employed in different applications and platforms, including websites, mobile applications, and more. Chatbots recognizes data, speech, and specific queries, then channel the data through

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