Digital Marketing

3 E-Commerce Web Design Elements That Are Essential for Boosting Sales

According to research conducted by Statista Research, retail e-commerce sales surpassed 3.5 trillion US dollars in 2019. By 2022, e-commerce revenues are expected to grow above $6 trillion. Online shopping is rapidly becoming one of the most popular activities in the world. However, even with the astonishing growth of online sales, many companies are struggling

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Trends Driving Changes in Online Food Ordering Industry

Over the past few years, the online food ordering industry has gone through a paradigm shift, mainly due to technology’s advents. Customers don’t rely on TV ads and phonebook directory to call restaurants. Moreover, restaurants need to constantly keep up with modern-day consumers’ preferences to stay at the top of the competition. Here are some

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Ensuring a Successful Email Migration 101

Email migration is a necessary task that many businesses often have to perform. Simply put, email migration is the process of shifting mailboxes from one platform to the other. Depending on the scenario, this can also include shifting files, calendars, tasks, and contacts. For organisations, emails are essential resources for tracking communication and progress, among

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Defining Digital Marketing KPIs

Digital marketing metrics and key performance indicators (KPIs) are quantifiable values  that are used by marketers to gauge the performance of their marketing campaigns. Tracking the success and performance of a campaign across multiple channels isn’t easy, but with the right digital marketing KPIs, the process can be streamlined.

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3 Digital Marketing Tactics that Generate Immediate Results

Small businesses are often working with limited budgets and need to justify every expense with quantifiable results. Implementing a digital marketing strategy is a necessity for most businesses and often requires significant investment. As a result, many small firms look for digital marketing tactics that offer quick returns.

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3 Awesome Ways to Promote Your Business with Branded Videos

As more and more people depend upon video content for their news, information, learning and entertainment, video content in the form of branded videos have been helping businesses grow by maximizing reach and increasing engagement all resulting in more conversions.

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4 Fantastic Tips to Use Facebook Ads for Ecommerce

Facebook has 2.6 billion users worldwide; this means almost every person you know has a Facebook account that allows them to view, shop and review products online. In recent times, Facebook ads have become a great way to garner attention and showcase your services in front of a global audience.

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CPA Marketing: What Is It and How Is It Beneficial for Your Business?

The goal of any digital marketing strategy is shifting clicks into sales. While other marketing tactics don’t guarantee that you’d get a high return on investment to scale your advertising efforts, CPA marketing is an excellent way to monetize your website.

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Creating a Content Marketing Strategy For Your Business

Anyone familiar with digital marketing would have heard the phrase “Content is King!” thrown around a lot. It’s true. Quality content is the crux of digital marketing campaigns because it converts your target audience into brand ambassadors who help spread by sharing it with others. Use this guide to help you create compelling content marketing

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How Video Marketing is Influencing the Corporate Sector

Video marketing is an effective and versatile marketing tool used by businesses of all sizes. The corporate sector, which was once considered very serious and all on paper, has incorporated video marketing to improve its outreach. Video content has reached almost 80% of all content on the internet today. The audience responds to video content better

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