Digital Marketing

Expect the Unexpected: 5 Tips for Managing Client Expectations

It goes without saying that your clients are the backbone of your brand. Without them, your brand would cease to exist.

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What is Microsoft Dynamics and How Can It Benefit My Business?

You’ve heard about it from your business peers. You’ve read articles with great reviews on it. Some people call it the “future” of business management. But what exactly is Microsoft Dynamics? Microsoft Dynamics Explained Put simply, Microsoft Dynamics is a set of business software applications that enable you and your employees to make important business

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Your Web Design Might Be Hurting Your SEO! Here’s What You Need To Do!

Designing a website isn’t nearly as straightforward as it used to be. While web building platforms like WordPress and Wix have made the web creation process simple, proper SEO-optimization is still challenging, even for developers. Here are four key elements of web design that affect SEO and how to improve them: Navigation It’s a well-documented

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Top Facebook Updates That Can Take Your Social Media Marketing To The Next Level

Facebook is a continually evolving marketing platform and communication channel. And while it has been in the spotlight for the wrong reasons due to the  Cambridge Analytica scandal, the company is still the top social media marketing platform. The world’s largest social media network is constantly rolling out new features that allow businesses to make well-informed,

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Increase Your Blog Audience with These 3 Tips

Imagine writing a beautifully detailed blog post and publishing it on your website, only to get a handful of views and shares. That would be rather disappointing and demotivating now, wouldn’t it? After all, without an audience to read what you’ve written, your blog is pretty much useless. So, how can you get more readers

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Why Web Analytics Are Crucial For the Growth of Your Business

Whether you have a brick and mortar store or not, having a well-designed website and an online presence is essential for all businesses today. Approximately $1.6 billion CAD was spent in ecommerce retail sales in 2018. It’s a known fact that before a customer walks into a store to purchase a product; they will most likely

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Digital Transformation 101: How It’s Reshaping the IT Industry

Technology always moves forward. We’re standing at the cusp of the 4th industrial revolution. This is the era where things past generations would term ‘magic’ have sound scientific explanations and feats, that would have been completely insane a few years ago are common practice. A digital shift is taking place—and people who don’t keep up with

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3 Ways to Integrate Your Email and Website Strategies to Boost Sales

A company’s website and email marketing are closely linked to each other, whether you realize it or not. The two support each other to drive the results your company set out to achieve. For every $1 spent on email marketing, it is known to generate $38 for an e-commerce business.

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Why You Need Affiliate Marketing Software for Your Affiliate Marketing Program

The US is the hub for affiliate marketers—this means that the industry is saturated and most businesses can’t find suitable affiliate marketers.

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Top 3 Challenges of Business Transformation

According to a survey conducted by Tech Pro Research, 22% participants reported that their companies had implemented a comprehensive digital strategy, while 49% said that their companies were “working on it”. On the flip side, 21% reported that their company had no strategy in place. This leaves us questioning: Why hasn’t the 21% embraced this

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