E-Commerce

Getting the Most Out of Your Video Marketing Campaign

A video marketing campaign isn’t just a line of videos created at the same time. Video production experts always emphasize how important it is for video campaigns to have a conceptual tie-in and goal.

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5 Creative Marketing Trends to Invest in for Your Startup

Running a startup comes with various challenges, from finding a team you can trust to building a clientele, securing investments, and investing in marketing and product development.

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Must-Have E-Commerce Digital Marketing Strategies in Competitive Markets

B2B markets are constantly changing and evolving, and to make their website stand out, e-commerce businesses have to bridge the gap between the marketplace and consumers. This, of course, involves providing an ideal purchasing experience that keeps your customers coming back for more. 

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The Benefits of Identifying a Customer Persona for Marketing

Businesses invest hundreds of thousands of dollars into their marketing and advertising each year. It’s important that you focus on developing content that is relevant, engaging, and appealing to your intended audience.

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Payment Gateways vs. Virtual Terminals

Payment gateways and virtual terminals can be confusing concepts if you’re new to the retail industry or sales in general. The two perform similar functions: they accept credit cards and other payment methods. Despite this, they aren’t identical. Here’s the difference between payment gateways and virtual terminals, and their respective advantages.

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How to Avoid Contactless Payment Fraud

Fraudsters are typically one step ahead of those who try to prevent fraud—largely due to the nature of fraud. As technology develops, fraudsters develop new methods to exploit weaknesses in payment systems. Once these methods become known, people begin to work on fixes or patches to counter the exploit. However, there is a delay involved

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Can Unattended Payment Solutions Reduce the Risk of COVID-19?

The coronavirus’s biggest risk factor is how easily it’s transmitted. Given its capacity for harm and how easily it spreads, the virus has instigated transformations in virtually every facet of every industry.

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Leveraging Cloud Computing During the Pandemic

Business continuity now depends on how compatible their software is with cloud computing. This year will be recorded in history for the COVID-19 pandemic, but that’s not where the tragedy ends. It had a series of historical natural disasters that wreaked havoc on the economic stability of the country, and businesses were at the frontline,

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Concealed Holster Options Other Than a Belt

For some people, carrying a gun in a belt holster is not a viable option. It can be due to a range of different factors. A person may want to carry a firearm at work, and their work conditions don’t allow them to do. For instance, a mechanic can’t lay under the cars with a gun tied

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Important E-commerce Trends to Watch Out For

The first product ever bought online was a book in 1995 on Amazon. Now, 25 years later, the e-commerce industry has generated $2 trillion; sales worldwide are look set to grow at an even more unprecedented pace.

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