More than 57% of the global population is on social media platforms. This means social media strategy isn’t just a single part of digital marketing. Rather, it’s a foundational pillar for engaging audience, increasing brand visibility, and promoting your business through content. That being said, social media strategy isn’t essentially a piece of cake. You

Remember the last time you couldn’t find what you were looking for on a website because there were no tools for optimization? If your website is struggling to keep visitors and you see little to no engagement, you might need to invest in conversion rate optimization.

Are you a budding business? Don’t think a traditional campaign would be sufficient in times like ours. The world has changed drastically over the years. The internet has taken over most means of communication, and social media reigns supreme in forms of informal communication. You can’t do business without an online presence today. It stands

They say marketing is all about creativity and fun. But there’s one more element to it: statistics-based results. In today’s fast-paced world, marketers, both conventional and digital, are running after the tools that drive numerical and financial growth for their business. This is where social media marketing comes into play. Reports show that there are

Back in the day, businesses would gain customers purely by referral marketing. Loyal customers would spread the word, and that’s how a business would grow. Then we entered an age of billboards and TV commercials, and marketing became slightly easier, albeit more expensive. Today, the internet and social media have breathed new life into marketing.

With over 4.6 billion active social media users globally, the best way to market your store or online business is through social media. Whether you own a small local shop or a large national corporation makes no difference. The power of social media is undeniable, as you can reach potentially anyone with an internet connection

Menus are usually the first thing your customers focus on when they enter your restaurant, which means there’s no room for error when drafting them. Think of menus as a business card, introducing the customer to the foodservice provider. A menu is essentially the best marketing tool that a restaurant can have. In the era

The food and restaurant industry is among the most successful globally. However, the increasing competition often makes it a challenge for restaurant owners to keep their business running without experiencing setbacks. If you’re in the same boat, here’s a plan with everything you can do to keep your restaurant business running. Update Your Menu According

Graphic design is an ever-changing industry, with new trends and styles emerging every year. To help us prepare for what to look forward to in the next five years, we’ve broken down some of the most exciting graphic design trends coming our way. Since its inception, the graphic design industry has been evolving and is

With the exponential growth of internet users, a business must develop a presence in the digital landscape. In plain English, you’re losing out on a lot of business if you’re not available on the internet.  The ideal solution is to have a web application or a website that people can use to access their services