Chatbots are software that use an elaborate process known as deep learning to simulate a conversation (or a chat) with a user.
Based on Artificial Intelligence (AI) technology, the software can be employed in different applications and platforms, including websites, mobile applications, and more.
Chatbots recognizes data, speech, and specific queries, then channel the data through the network layers to generate relevant results to the users.
Are Chatbots a Part of Digital Marketing?
Yes. Chatbots can play a huge part in digital marketing. The software can be programmed to emulate live chat and interact with users, which will lead to improved customer experience.
In today’s fast-paced world, people are surfing the web on the go and expect fast and responsive service. Chatbots are perfect to cater to the needs of your consumers.
The software can function incredibly fast and deliver accurate results to the query, which helps to convert potential leads into paying clients.
A well-programmed chatbots can provide quick responses to all the possible queries potential customers have in their minds.
Companies that use chatbots simply need to program the responses to the questions that are likely to be asked in the database and the software handles the rest.
Key benefits of Chatbots
- Chatbots reduce the customer wait time.
- Chatbots decrease the need for hiring too many customer representatives.
- Chatbots can provide customer services 24/7.
Outbound digital marketing
Many marketers believe chatbots are inbound digital marketing often fail to recognize the true potential of chatbots.
Apart from dealing with customers, chatbots can be used to send follow up messages and proactive customer engagement.
The follow-ups help customers remember your brand. Also, the feedback mechanism allows the brand to ensure that their customers are satisfied.
Furthermore, chatbots can also help get the message out about new product launches, discounts, and promotional offers to potential customers.
Chatbots and Social Media
Social media marketing is a major part of any effective digital marketing campaign. The online platforms offer various tools and ways to target the relevant audience from around the world.
That goes without saying that accuracy and quickness in delivering the message is the utmost priority of the marketers.
Chatbots are one of the best social media management tools that enable quick correspondence and automate communications.
In a nutshell
Chatbots are the future of digital marketing. It’s predicted that chatbots will power 85% of customer service by 2020.
Partner with a professional marketing agency to harness the power of chatbots and improve the effectiveness of your digital marketing.
They have a dedicated team of experienced marketers that use the best practices and latest technologies to keep your brand on top. To learn more, call at 1-780-445-4359.