Combining Affiliate and Influencer Marketing: Threats and Challenges

If you’ve just started a new business and are looking to optimize its marketing campaigns, customer experience should be your top priority. Affiliate and influencer marketing have recently proven to be the two most effective ways to both win over customers and maximize conversions.

Ever since their addition to modern marketing strategies, advertisers and publishers have been using these techniques to leverage new opportunities, reach out to customers, and convert ads into revenue.

Even though affiliate and influencer marketing were initially two different styles of marketing, recently, they’ve become more integrated, and the terms are often used interchangeably.

There are a number of things that differentiate the two, and using both strategies in one campaign can be either highly rewarding or disastrous—depending on the execution.

If you want to successfully combine the two, there are a few guiding principles that you must follow. Here are three of them.

Customized Affiliate Links

The obvious goal of putting the two together is to increase and generate leads that are easily trackable. An ideal way to achieve that is by creating customized links for all affiliates and influencers. This way, your influencers can track their own reach while you can offer commissions based on how every link performs.

Moreover, when influencers endorse your products, it immediately connects you with their fan base, increasing your potential target audience. An additional benefit is that with the discounts and promotions offered through the influencer, you’ll be able to convert their fan base into loyal customers.

Innovative Payment Methods

With a cost-per-click revenue model, you can make your payment plans easier and more efficient.

If you’re working with influencers, you can use their blogs or website to redirect traffic to your landing page. Every click or completed order earns the influencer commission, offering you a better brand image while your influencer maximizes their profits.

Interpersonal Relationship

Influencers share a very direct and close relationship with their fan base. These relationships are based on trust and are completely authentic. To leverage this, you need to build the same relationship with your influencers, so they review your products honestly and genuinely.

You can work on this by sending PR invites, trial products, gifts and goodie bags. If the influencer feels valued, they’ll use the affiliate links to promote your products with the same energy.

The Takeaway

Putting the two campaigns together isn’t only beneficial in terms of enhanced success, but is also cost-effective. Understanding end goals, planning and execution are the keys that separate a successful campaign from a failing one.

If you want to succeed and make your campaigns more optimized, talk to LeadDyno for expert assistance and join their affiliate marketing network. From affiliate social media sharing to affiliate recruitment and automation, they offer services for e-commerce products as well.

Feel free to get in touch with them at +1 888 340 6425 for more information.

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