A Comprehensive Guide To Advertising On Facebook

Looking to run your first Facebook Ad but have no idea where to begin and what each option on the platforms means? This guide will walk you through the entire process, explaining how you can optimize your ads to increase sales and conversions.

Let’s begin, shall we?

Step 1: Decide What You Want To Run An Ad For

The first thing you want to be sure of when deciding to make use of Facebook Ads to grow your business is your objective—essentially, what you want your ad to accomplish.

There can be several different objectives when running an ad. For example, increasing brand awareness or reach, getting your audience to engage with your content, getting more people to install your app or download your free guide, just to name a few.

Once you’re sure what your ad is supposed to be doing, login to Facebook Ads Manager, and select ‘Campaigns.’ Next, click ‘create’ and select your goal.

Step 2: Come Up With A Name That Describes Your Campaign

Once you have your goal, you can move ahead to name your campaign. If you have more than one idea, this is also the point where you can opt to A/B split your ideas and test how they fare with your audience.

Here, you will also get to choose if you want to use budget optimization, which can really come in handy if you’re looking to go for multiple ad sets.

In case you opted for engagement as your objective, this is also the place you’ll be asked to further choose between different engagement options; for example, likes, comments, or shares.

Step 3: Set Up Your Ad-Account

When you have your options all selected, you can move on to creating and setting up your ad account. Find the button that says, ‘set up Ad account,’ and you’ll be taken to another page where you will be required to enter some details like your country, currency, and time zone.

This will help Facebook better understand your audience and give you better insights and stats into them.  Once you’ve entered the details, go ahead and click ‘continue.’

Pro-tip: be careful of the selections you make here because if you feel like making any changes to these at a later date, you’ll have to create a whole new Ad account.

Step 4: Segment Your Audience And Select Your Placement

Facebook lets you define a custom audience by allowing you to make selections based on age, location, gender, and language.

Another option lets you ask Facebook to create its own custom audience for you based on people who have already interacted with your business. While defining your audience, make sure you keep a check on your reach on the right side of your screen.

This number indicates an approximate number of people your Ad may be shown to.

Once you’re done with selecting your audience, scroll down to the option that lets you choose between different platforms and devices for example, mobile or desktop, or Instagram and Messenger.

However, if you’re running an Ad for the first time, it’s best to go with ‘automatic placements.’ This option will get Facebook to optimize your placements to produce the best results.

Step 5: Decide Spending Budget And Schedule

Finally, you’ll need to select the amount of money you’re willing to spend on your campaign and the number of days you want it to run for. Once you have that down, all you need to select which post you wish to promote or create a brand new one, and you’re good to go!

Even though Facebook advertising is great, if you’re doing it for the first time as a small business, you could lose a lot of money while you explore. Therefore, it’s better to let an agency with long-term expertise handle it for you.

Looking for a digital marketing agency that offers Facebook Advertising and SEO services to help you grow your business? Look no further than Mo’Media Mo’Revenue. For more details, contact them here.

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