Imagine this: you’re teleported back to the 70s and find yourself working as a copywriter for a new advertising agency. You’re given the task of writing compelling copy for a client that’s developed a product to effectively remove stains from carpets. This ad will go in the local newspaper which has an audience of only a few thousand.
Your boss has asked you to make it engaging and compelling so that it’s a hit amongst its target audience. You’re supposed to promote it in such a way that sales go up within the first couple of days of its launch.
This same task would have been handled differently today.
But you’re in the 70s and your reach is limited.
We often take for granted the technology we have. With more than 8 million videos viewed daily, platforms like Facebook have become an essential tool for businesses.
But it’s not how these platforms can help you reach out to a wider audience. It’s how you utilize them. So many businesses create online campaigns, only to return to the office, unsuccessful.
Creating A Powerful, Impactful Facebook Campaign
Facebook has been around for more than a decade but it’s only recently that brands have started using its messenger as a marketing platform. It’s the perfect way to promote your brand and connect with consumers. Here’s how:
Your biggest threat online are clients who leave negative feedback. So, how do you take care of this problem? It’s actually quite simple: fight back with positive reviews!
In fact, use testimonial videos to highlight the best features of your brand. Remember that no type of marketing can beat the power of word-of-mouth marketing! When potential clients view your testimonial videos, it’ll give more credit to your brand. It’ll help build trust between your clients and your services.
Got a new service or product you’re offering? Make sure to take advantage of that. You need to be at the top of your game.
Promotional videos allow your followers to have something new to look forward to. Also, they allow you to keep up with the latest trends and provide your followers with something unique.
One of the things you can do is include employees that talk about what it’s like to work for your company. Seeing how happy and satisfied your employees are will attract more customers. In addition, it will encourage others to apply for a job at your organization as well!
If you’re looking for a video production company in Orange County that can help you design creative Facebook cover videos, 336 Productions is the solution.
With more than a decade of experience in the video production industry, the company has won several awards in corporate video and has worked with clients such as Fujitsu, Ayres Hotels, and Canon.
From script writing to motion-graphics, they do it all.