The main objective of marketing for a company in any industry is to connect with its audiences at the right time and in the right place.
In today’s digital landscape, that means over the internet. According to statistics, there are 293 million internet users in the United States, and research shows that people spend an average of 24 hours online per week. So if the internet is where your audience is spending its time, that’s where you need to go to connect with them.
In other words, you need to enter the world of digital marketing. If you want to ensure a successful experience, make sure you incorporate these latest trends in your digital marketing campaign.
Artificial Intelligence (AI)
Artificial Intelligence is essentially the science of creating intelligent machines that can imitate human thinking and responses. This technology can help organizations predict consumer behavior and deliver personalized experiences to users. Moreover, AI can also be used in creating content, conducting online searches and predictive analysis.
Personalization
The success of a marketing campaign can be judged by how memorable it is. If you want your company to stand out, you need to incorporate personalization in your digital marketing plan. Research shows that generic advertising content in emails and products can annoy consumers; 90% of participants in a survey stated that they find personalized content more appealing.
Video Marketing
Incorporating video marketing in your marketing strategy is a must! But don’t just stop with YouTube; you need to make video content for several social media platforms, including Facebook, Instagram and LinkedIn. Some forms of video marketing you can use include live video, 1:1 video, video SEO and lastly, shoppable video content.
Influencer Marketing
92% of consumers trust the recommendations of other customers more than advertising content. This makes influencer marketing extremely important, as leading influencers can help you enhance brand awareness and introduce your products to your target audiences in a more personalized way.
Visual Search
User experience (UX) plays an integral role in a consumer-driven marketing campaign. One way to amp up your UX is to include visual search on your mobile application. Whether you’re in the fashion, travel, home décor or beauty industry, having the ability to upload an image to conduct a search can be very helpful for your consumers.
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