Make no mistake about it; writing a classified ad is much more complicated than people give it credit for. Not only do you have limited characters to market your services or products, you also have to make it informative and eye-catching.
This makes it very difficult for people to pull off a successful classified ad campaign as most of them simply don’t know how to balance information and creativity. Some try using puns and jokes to market their services while others keep everything simple and straightforward.
However, to create the perfect classified ad, you need to keep both aspects in perfect harmony. Here are a few things you can do to make your classified ad much more effective.
DON’T: Beat around the Bush
Think of it this way; (depending on the ad hosting platform you use) you have between 50 and 100 words to advertise your services. Do you really want to use that space to tell your potential customers when your company was founded?
Therefore, when writing a classified ad, be objective and concise. Don’t focus on irrelevant information; it distracts the reader.
DO: Be Unique
Your classified is going to be posted in a category that houses hundreds of other ads. With such a big sample set, it’s very easy to get lost in the crowd. So, stop using generic phrases like ‘The best plumbing services’ or ‘Top Quality Painting Solutions’ because there’s a high chance that your competitors will be doing the same.
Instead, get creative with your ad posting campaign. Think about what makes your services special, why people should opt for your product instead of your rivals, and hammer home that point. This will help you create a long-lasting impact on the mind of the reader and paint you and your business in a favorable light.
DON’T: Forget the Call to Action
The Call to Action (CTA) is by far the most important element of your classified ad as it’s the only section of the classified ad that tells your readers where to contact you. And yet, despite being crucial to the success of the ad, many advertisers forgot to put in a CTA altogether!
Therefore, when it comes to posting a classified ad, make sure that it has a concise and correct call to action. Also, double-check that the contact details are correct and that there are no typographical errors. Doing so will help you increase the number of responses you get for a particular ad.
DO: Use the Right Platform
Finally, we also want you to use the right ad posting platform. Opt for a platform that has a dedicated following so that you know you’re advertising your services to people who will actually read it.
If you’re looking to buy or sell Indian products in the USA, sign up at ePardesh.com. The platform is one the best desi ad posting sites in the USA and boasts a large following of Indians, so you’re almost guaranteed fresh eyes on your product.
And there you have it; your definitive guide to creating a memorable classified ad. We hope that you learned something new and that you can use this knowledge to better promote your products and services in the future!