Augmented reality refers to digital additions to our experience of reality to enhance or alter our experience. For instance, if we’re looking at a painting, augmented reality won’t alter the painting itself. However, it could present additional information about or highlight unique parts of the painting.

With technology improving and at an exponential rate, augmented reality is quickly becoming feasible in different industries. Technological innovation has facilitated two kinds of feasibility. Firstly, augmented reality is more affordable, making its widespread application cost-effective. Secondly, people have recognized its utility and are beginning to develop augmented reality applications that optimize their industry outcomes.

Healthcare

One of augmented reality’s most salient application has been in the healthcare industry, especially during the coronavirus pandemic. Telemedicine has speedily grown under lockdowns and augmented reality has enabled accurate interactions over the net. Besides that, augmented reality smoothens the learning curve for medical students by enabling more responsive practical tests.

However, the greatest augmented reality benefit is its ability to augment medical personnel’s responses and skills. Augmented reality allows doctors to model medical conditions and preplan surgeries. Additionally, in critical response situations, augmented reality applications can help diagnose traumatized areas and quickly respond.

Fashion

Many fashion companies are experimenting with augmented reality to allow people to see how different products will look on them.

In some instances, this isn’t a major change, such as trying out a watch. However, in other cases, such as while trying out makeup or clothing, augmented reality significantly improves convenience. For example, Sephora has used augmented reality to let customers see how different products will look on their faces.

Furniture

As with fashion, augmented reality can help people see how different pieces of furniture will look like in their living spaces. However, more so than with fashion, augmented reality massively improves the convenience of shopping for furniture. Unlike makeup, furniture can be bulky and cumbersome to transport and move around.

For instance, imagine buying a couch and bringing it to your home only to find that it doesn’t fit your living room or looks bad. Furniture retailers, such as Ikea, are introducing augmented reality applications to prevent those inconveniences.

If you’re looking to improve your business with augmented reality applications, get in touch with Elementals. It’s an augmented reality application development company that also provides 3D graphics and product configuration services for businesses.