Not very long ago, social media websites were just considered a fad. Little did we know that the platform would become so massive and would begin to define our lives.
According to estimates, the number of social media users reached a whopping 1.96 billion. It is expected to cross the 2.5 billion mark in 2018.
With such incredible popularity, social media websites like Facebook, Twitter, Pinterest, etc. cannot be ignored by businesses.
Today, social media marketing has become a crucial component of a company’s overall internet marketing strategy. Good social media strategy and tactics can take your business to a whole new level. Here are some benefits it can have:
It Can Enhance Brand Awareness and Lead to Increased Loyalty
With a presence on social media, you portray yourself as someone who is accessible. It provides a platform to connect with your audience and build relationships with them.
Customers who like your page are more likely to be loyal to you. On the other hand, you also need to reciprocate. This might mean offering discounts to these visitors or providing high-quality content to them.
It Can Allow You to Run Targeted Ads and Measure Results in Real-Time
Social media is a great platform to run targeted ads. This means that your ads will only show up on customers’ profiles who might have an interest in your products. For instance, you can create an ad campaign for your travel agency targeting young people who have typed certain travel-related keywords in the past.
After you have run the ads, social media platforms also provide analytics tools to help you measure the results.
It Can Enhance Your Search Engine Rankings
Search engines, such as Google, now take your social media efforts into account as well. They can determine aspects like how active your profile has been and how it is engaging with the users.
This means that if you have social media profiles on different platforms that are active, you are more likely to show up on search engine’s results.
It Is a Great Platform for Sharing Your Content
Whether you are writing incredible blogs or creating amazing how-to videos, social media provides a great platform for sharing them.
Not only is it very easy, it also increases the likelihood of audience engagement with your brand.
What’s more, if the audiences like your content, they might also share it on their profiles.
With a team of savvy social media strategists, Wheelhouse Solution offers incredible social media marketing services. From creating content to running targeted ads, the agency handles all aspects of social media marketing.