UI Design Mistakes that Negatively Affect Conversion Rates

According to statistics, e-commerce retail sales in the United States amount to a total of $504.6 billion per year. By 2023, the numbers are projected to rise to $735 billion.

In such an economic landscape, your website becomes an integral contributor to the success of your business. It allows you to connect with your audiences, create awareness about your products and engage with your customers throughout the day. As a result, it boosts your conversion rates considerably.

What Are Conversion Rates?

Conversion rates refer to the number of times a desired action takes place on your website. This action can be an online sale, an email sign-up or form completion. Higher conversion rates ultimately mean greater profits.

One factor that plays a major role in determining the conversion rates for a website is its user interface (UI) design. The UI needs to be engaging and aesthetic so that it attracts and retains more users.

Here are some UI design mistakes you need to avoid as they can affect your conversion rates negatively.

Unresponsive Design

People are increasingly using their mobile phones to visit websites and browse online resources. So if you have a website that doesn’t provide an excellent user experience on their small screens, users will stop using your website. As a solution, you need to make sure that your website is responsive across all kinds of electronic devices, which might include cell phones, laptops and tablets.

Cluttered Layout

User interface that has too much going on can leave a user confused. They might miss important elements such as the CTA or a current discount offer because they were distracted by the clutter in the surroundings.

Low Loading Speed

According to a survey, 47% of users expect a page to load fully within 2 seconds. Should it take longer than that, they’ll stop using the website. It’ll have a negative effect on your conversion rates and consequently, your bottom line.

Connect with Genieously Today!

To design user interface for your website that would boost your conversion, connect with Genieously! They’re an e-commerce mobile app development agency in NYC that provides excellent website design and development services.

Their team of experts has helped a number of startups and Fortune 500 companies strengthen their online presence by using innovative techniques.

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