A company’s website and email marketing are closely linked to each other, whether you realize it or not. The two support each other to drive the results your company set out to achieve. For every $1 spent on email marketing, it is known to generate $38 for an e-commerce business.
This is one of the reasons why most leading ecommerce businesses focus getting clients to sign up for their newsletters, with many offering up to 30% off on their orders just for signing up.
The experts at Customer Contact Solution share some of the best ways companies can integrate their email and website strategies to improve their ROI and sales revenue:
Automated content distribution
In the age of automation, you can now generate data by distributing content in an automated way. This strategy works the best for companies that have a set structure and look for their content. Automated newsletters are one such example of automated content that drives sales.
A company can focus its effort on marketing, sales, and distribution better if they don’t have to share their resources for content creation. Newsletters are also one such tool that needs to go out month after month without fail. Take the monotony out of the job by having it automated with one employee taking care of it.
Abandoned cart email campaigns
Around 1.92 billion people are predicted to buy goods and services online this year. To say that the ecommerce industry and digital stores have increased in popularity would be an understatement. With so many people using the internet to purchase the things they need and want, there are bound to be many that fill their carts and forget to place an order. There are a number of reasons for this, like contemplating their purchase, waiting for products to go on sale, etc. Use this particular opportunity to upsell to clients. Send them emails reminding them of their full cart that is waiting for checkout. Abandoned cart emails, as they are commonly known, are effective in increasing a store’s sales as more customers are likely to complete their transactions with the help of this one reminder email.
This particular strategy is new to the digital marketing arena. Leading brands and services now send out milestone emails that emphasize the relationship of a particular customer and the company. This not only strengthens the bond for the future but also shows an element of personalization that customers appreciate.
Customer Contact Solution provides SEO services in Toronto, Ontario for clients since 2006. The company provides Google advertisements, web design, and media management to clients at competitive rates. Contact the company at (888) 811-2117 for more information about their services.