Digital Marketing

Why Web Analytics Are Crucial For the Growth of Your Business

Whether you have a brick and mortar store or not, having a well-designed website and an online presence is essential for all businesses today. Approximately $1.6 billion CAD was spent in ecommerce retail sales in 2018. It’s a known fact that before a customer walks into a store to purchase a product; they will most likely

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Digital Transformation 101: How It’s Reshaping the IT Industry

Technology always moves forward. We’re standing at the cusp of the 4th industrial revolution. This is the era where things past generations would term ‘magic’ have sound scientific explanations and feats, that would have been completely insane a few years ago are common practice. A digital shift is taking place—and people who don’t keep up with

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3 Ways to Integrate Your Email and Website Strategies to Boost Sales

A company’s website and email marketing are closely linked to each other, whether you realize it or not. The two support each other to drive the results your company set out to achieve. For every $1 spent on email marketing, it is known to generate $38 for an e-commerce business.

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Why You Need Affiliate Marketing Software for Your Affiliate Marketing Program

The US is the hub for affiliate marketers—this means that the industry is saturated and most businesses can’t find suitable affiliate marketers.

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Top 3 Challenges of Business Transformation

According to a survey conducted by Tech Pro Research, 22% participants reported that their companies had implemented a comprehensive digital strategy, while 49% said that their companies were “working on it”. On the flip side, 21% reported that their company had no strategy in place. This leaves us questioning: Why hasn’t the 21% embraced this

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Aligning Your Content Strategy With Your Sales Funnel To Save Your Business

What is your first instinct when you can’t recall the meaning of a word or remember the capital city of a country? That’s right; you instantly run a Google search!

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Best Practices for Video, Straight from Cannes Lions Awards 2019

The Cannes Lions Awards is an amazing platform for businesses and marketers to learn how to tap into their creativity. Creativity is the key ingredient to success and it goes without saying that in order to grab the attention of their target audience, businesses need to provide them with innovative solutions. After all, it all

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Facebook ROI—What Is It And How Do You Measure It?

Statistics show that 70% of consumers in the US trust brand or product recommendations that come from a family or friend, while only 10% of consumers trust online ads. This exhibits the importance of social media. And when it comes to spreading word of mouth, there’s no platform that’s better than Facebook. Why Facebook? Facebook

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Digital Marketing Trends We’ve Learned from in 2019

The main objective of marketing for a company in any industry is to connect with its audiences at the right time and in the right place.

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4 Reasons You Should Hire an SEO Agency Today!

SEO, short for search engine optimization, is a set of rules that helps businesses become visible to consumers on the internet so they can find and engage with their products and services.

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