Whether you’re a small business owner who’s just started out or a seasoned executive, the chances are that you’ve heard about the importance of SEO and how it can help your business reach new heights.
SEO, or Search Engine Optimization, works to improve a company’s search engine ranking and visibility online by using keywords, following diverse SEO strategies, and making the company more accessible online.
But despite being a main component of many brands’ business plans, SEO works behind-the-scenes for the most part.
Still don’t think you have a handle on how SEO can help your business? Let us explain:
While there are many search engines available online, Google is the biggest one by far. Optimizing for Google is the smartest way to execute any SEO strategy.
But keep in mind, this does not mean that your main focus should be to appease Google’s algorithm.
In fact, good SEO practices entail focusing on your target audience, the people who are using Google to search for a keyword that would be associated with your website. One way to do so is by collecting user behaviour metrics, which is something Google utilizes.
And it’s by combining this information with what you have related to Google’s algorithm that you can bring your company’s website to the first page of SERPs (search engine result pages).
It’s basically a two-way street. By learning how to please Google, Google gives you the information you need about internet users, what they want, how they want it, and how you can deliver it to them. And that, in turn, can allow you to follow the right practices that will convert visitors into customers.
The Process of SEO and What’s Involved
Contrary to popular belief, SEO practices do not involve stuffing web content with keywords to manipulate Google’s system. Here are several practices that, so far, have been very successful in bringing websites to the top of search rankings:
– Link Building
This process is all about getting other sites and other businesses to feature your website’s content. It could be a single link that’s connected to your website, but this single link can spread to hundreds, maybe even thousands of people. This method of online recommendation is not just powerful, but it is also very useful in bringing positive attention to your site.
– Content Marketing
Companies often use this method to provide customers with content that would actually be of some use to them. Quite the opposite to traditional styles of advertising, which pushed products onto customers hoping they’d buy them, content marketing involves practices that take the customer’s interest into account.
– Social Media Marketing
With so many social media platforms available now, these tools have become most businesses’ favourite way of promoting and advertising their products and services. Personal and informal, this form of advertising lets people know that there’s a human element behind that brand.
– Higher Ranking
This is, of course, one of the main goals, but it’s not the most important. Yes, given that most visitors only click on the top three results of SERPs, you’ll need to be on the top. However, being in the top three will not matter if you do not have an impressive landing page.
The Best Way of Improving Returns
Good SEO is more about engagement than just bringing in sales. By focusing more on the quality of your content, you can yield better results for your website.
And the best way to do that is by hiring a company that can show you the ropes. SEO agencies in Toronto, ON such as Customer Contact Solutions offer web design as well as SEO services. By getting the best company for your business, you’ll be making the best investment for your business future.
Schedule a call and find out more on how the right SEO practices can improve your business ranking.