Why We’re More Likely To Remember Content With Videos Than Text

Long gone are the days when you would have to wait until daylight to receive a newspaper that could give you all the news you needed. Now, people are viewing content in their homes, workplaces, and even while using the bathroom! It’s all super convenient.

That’s what people enjoy now, convenience. Anytime content gets too stressful to access, people check out. Digital marketing has become a rat race of quick and snippy content that sells your product and keeps the consumer engaged. And what better way to do this than through videos? Here’s why video marketing just works!

Storytelling Work

Hieroglyphs are one of the most ancient writing forms out there, and you’ll be astonished to find that all of them looked like images! If there’s anything we can learn from our forefathers, is that they loved storytelling.

Storytelling has helped humanity form bonds, create traditions, and also jog up their memory. Your brain is far more receptive to moving pictures and stories than it would be to a pamphlet. Sure, you can spruce it up with as many colorful fonts as you like, but the second an interesting commercial with captivating visual imagery starts playing, your pamphlet will be long forgotten!

Videos Are Easy To Share

Every digital marketer hopes to create content that will go viral; the reason being the immense number of times their video will be shared throughout friend groups and, eventually, consumers!

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Every day, hundreds of videos go viral. Some within local circles, and some international. While there are multiple reasons why content goes viral, you double your chances when you make a video.

Videos are versatile and accessible to a large group of people. When text-based content is shared, people are more likely to click away. But send your friend an interesting looking video with a catchy title, and you’re bound to grab their attention!

Our Brains Love Videos

Did you know that our brain processes visuals 60,000 times faster than text? That is a blessing in the age of digital marketing. People are always hoping to make their content memorable, and the secret lies in videography!

Videos help create a visual and prominent brand image that consumers can tie to your product. Plus, attach a catchy jingle, and your brain will retain the catchy music for much longer than an interesting write-up.

Want to start converting your content into videos? Get all the help you need from 336 Productions. A video agency based in Orange County, 336 Productions will bring your brand to life on the big screen. Contact them today for more information on their video services.

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