Navigation is critical to ecommerce success. Your web design can be the deciding failure of your success or failure in the world of ecommerce. Not just that, it also affects SEO, your search engine rankings, user-friendliness and conversions.
So if you think your ecommerce website isn’t bringing in the conversions you anticipated, the problem could be poor navigation.
Get into the customer’s shoes and find out if you are making these website navigation mistakes:
Today, online shoppers expect your navigation labels to be descriptive. Labels like ‘services’ or ‘company’ are growing to become too generic.
You can dramatically reduce bounce rates by adding a little description to navigation labels. Also, remember to use labels that include top ranking keywords to factor in navigation when it comes to search engine rankings.
Drop Down Menus
Drop down menus can be a disaster for your website. Depending on their design, they can make it difficult for crawlers to read your website for search engine rankings. Most importantly, drop down menus are irritating.
According to a study, online shoppers don’t like drop down menus because our eyes move faster than the mouse. We move the mouse to a navigation label we have already decided to click, but then it gives another 10 options. This can be frustrating and often results in an increase in bounce rates.
Loaded With Items
You might have seen this across ecommerce websites as well. You open a website and it looks mediocre, with countless links on the homepage.
Since our short-term memory can only hold seven items at a time, it is better to stick with this number.
The fewer the items the easier it will be for visitors to scan all of them at a single glance. Consider limiting the number of navigation labels to five for better usability.
Getting The Order Wrong
The navigation labels in the beginning and the ones in the last will receive most clicks. Make sure you put the most important labels at the beginning or the end and the least important in the middle. Your contact details should always be the last item in the navigation bar.
While website navigation mistakes are costly, they are avoidable. It is important to remember that one mistake could impact your search rankings and user-friendliness.
For a website with smooth navigation that keeps you on top of search engine rankings, check out Sitehub.eu today.