B2B markets are constantly changing and evolving, and to make their website stand out, e-commerce businesses have to bridge the gap between the marketplace and consumers. This, of course, involves providing an ideal purchasing experience that keeps your customers coming back for more.
In this article, we’ll list and discuss some e-commerce digital marketing strategies that can help you survive and thrive in competitive markets.
So without any further ado, let’s begin.
Creating a Mobile Responsive Website
A report from recently-conducted research from BCG revealed that brands that are quick to adopt mobile see increased revenue through the channel compared to those that wait to catch up. And it isn’t surprising why. It’s critical for B2B businesses to provide an optimized mobile experience in today’s digital age.
It also helps with SEO, as major search engines such as Google and Bing factor in the mobile-friendliness of a website when indexing it. Reducing load time, improving image and text legibility, and optimizing pages for smaller screens are just a few ways to make an e-commerce website more mobile-friendly.
E-Commerce Site Video
When it comes to effective forms of digital marketing for e-commerce vendors, video content stands in a league of its own. It helps build trust, expands outreach, enhances sales and conversions, and boosts rankings on SERPs.
Product Reviews & Ratings Are Important
Another top B2B e-commerce strategy is adding customer recommendations and product reviews to your e-commerce site. Why? Well, customer reviews and ratings play an instrumental role in building trust and rapport with your customers. In the digital world, this social proof is regarded as personal recommendations and can be extremely effective in boosting a website’s conversion ratio.
Customer-Friendly E-Commerce Functions
You just cannot have an effective B2B online strategy if you don’t offer an engaging customer experience. By integrating certain features to your B2B website, you can not only enhance customer experience but also multiply sales.
One great example of such features is saving items in their carts, which allows users to pick up right from where they left off after they switched over. Another example is allowing users to add multiple items to their cart. This enhances the average order value and streamlines the purchasing process.
If you’re looking for high-quality e-commerce marketing solutions in Ottawa, you’re in the right place! MediaForce is a digital marketing agency that specializes in e-commerce marketing, website design, social media marketing, and SEO services. Get in touch with them to learn more.