COVID-19 Pandemic: EMV Liability Shift Deadline Delayed Once Again

Visa has extended the EMV liability shift deadline for gas stations to become EMV-compliant to April 17, 2021. NATSO and many fuel retailing groups—including NACS, PMAA, and SIGMA—requested delaying the EMV deadline due to COVID-19 pandemic, citing equipment delays, and a lack of technician availability as the primary reasons.

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What Role Have Artists Played in Developing Augmented Reality?

As the realm of augmented reality (AR) continues to expand, web designers and tech experts are quickly adopting the immersive technology, using it to come up with all kinds of innovations. Oddly enough, artists are commonly excluded from this discussion, despite their involvement in advancing AR over the years, especially around the time of its genesis.

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Understanding Why Security Validation is the Need of the Hour

Amid a shortage of cybersecurity skills and decreasing budgets, organizations require processes, risk frameworks, and platforms that are designed to continuously measure, optimize, and rationalize security investments. According to the Mandiant Security Effectiveness Report 2020, 53 percent of cyberattacks infiltrated organizations without being detected, 68 percent of ransomware attacks went unnoticed, and 91 percent of

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Prioritizing Information Security During Company Layoffs: 3 Tips

The COVID-19 pandemic has forced tens of millions of people into unemployment. In the United States, the unemployment rate skyrocketed from 3.8 percent in February—among the lowest ever recorded post World War II—to 13 percent in May. The US government estimates the number might have been even higher—hovering at 16 percent. Even the unemployment rate

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A Deep Dive Into Facebook Advertising: How Does It Work?

As the reigning kingpin of social media sites, Facebook boasts of 2.60 billion active users every month. Reaching about 60.6% of all internet users, it’s no wonder that this social networking platform has been dominating the world of digital marketing for years. For any business looking to break into social media marketing, starting with Facebook

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Understanding the Intersection of Ransomware and Data Exfiltration

A 2019 report by The Beazley Group found that businesses that spend less on information security measures—typically small and medium-sized businesses—were at a higher risk of ransomware attacks. According to the report, the average ransomware demand in 2018 amounted to a shocking $116,000. Moreover, an analysis by Safety Detectives found that the average projected cost

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Creating a Marketing Strategy to Ensure A Successful Reopen After the Pandemic

Many business have been operating online ever since the pandemic hit Houston, with many struggling to survive in this economic climate. Operations have been severely affected, especially for retail businesses that had relied on physical settings and outlets.

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How a Compelling Website Can Put Your Business on the Map

In the age of digital marketing, a well-functioning, updated, and user-friendly website can make or break a business. With 81% of buyers carrying out an online search before they purchase any product or service, the need for a credible and accurate website is more relevant than ever. Shockingly, less than two-thirds of small businesses have

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Preparing Your Digital Marketing Strategy For 2020

We might’ve made it halfway through the year, but 2020 continues to throw curveballs at us. The unprecedented events of the year, and how things continue to unfold, has left business owners dazed and confused. With stay-at-home orders and social distancing guidelines in place since the beginning of the year, many businesses struggled to meet

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Drive E-Commerce Sales During COVID-19 With These Strategies

Is the ongoing pandemic taking a toll on your business’s sales? Lucky for you, you can still sell online! Use the following tips to supercharge e-commerce sales and thrive during the COVID era:

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