Playing Dress Up: 3 Important Mobile App Features For Clothing Brands

Zara took the world by storm when they introduced augmented reality in their mobile applications. The fast fashion brought clothing to life. The holograms of mannequins in your living room could be creepily convenient. Customers can see the entire look for several seconds in real life through their camera and decide if they want to buy it or not.

We’ve seen a surge in the trend of buying clothes online. Long gone are days where it was necessary for customers to go to physical shops, feel the clothes and doll up in front of the mirror. If we can have augmented reality do the same for us, why bother going to the store?

What Should A Clothing Brand Mobile App Look Like?

Before even thinking about the features of your clothing brand’s mobile app, you should understand the importance of visual appeal of your mobile application.

Think of your mobile application as a clothing store that the customer has walked into. What makes the customer stay in your store?

Understand the uniqueness of clothing stores, and identify which aspects attract customers and make them stay in your store. Take this information and apply it to your mobile app. Consider it your company’s portfolio. Display your best and in-demand options on the first page. You can also make it a point to market any discount, sales, vouchers or deals at the top on the home page. This will make the customers stay and explore more.

Remember to not clutter the homepage—or any page at all. Keeping a minimalistic design with a consistent theme is something that will make your customers feel comfortable while shopping.

Here are some specific features that every clothing brand needs to incorporate in their mobile applications:

Narrow Down The Search Through Advanced Search Filters

Search filters help your customers navigate through your online store.

If you’re selling more than 10 items, you’ll need to incorporate search filters. Your customers wouldn’t want to scroll down through the entire length of your page until they find the clothing item that they’re actually looking for.

With advanced search filters, users will spend less time searching and browsing through the app and are more than likely to return in the future.

Incorporate Barcode Scanner

Mobile apps aren’t just for shopping at home. They can also come in handy in instances where customers walk into your store looking for a specific product, which you don’t have in stock at that point in time.

By enabling barcode scanner on your mobile app, the customer can look for the concerned article of clothing on your mobile app and see if their size is available in any other store. They can scan the barcode, look for their size in another branch or just order it online.

Save Those Impulse Buys Through Device Synchronization

Imagine a customer coming to your app to buy sneakers. On impulse, they also add a shirt and a few pairs of socks to their cart.

For some reason, they don’t check out from the mobile app. The next time they visit your website, it’s from their desktop computer—which now has an empty shopping cart. The chances that they’ll add those impulse buys along with the sneakers are very slim.

With account registration and device synchronization enabled on your mobile app, you can ensure that your customers don’t have to re-add all the items that they selected on another device.

Clothing brands need to upgrade their mobile apps in order to fulfill the demands and trends in today’s fashion industry. An e-commerce mobile app development agency can help!

Get in touch with Genieously, a mobile e-commerce platform known for its work with Fortune 500 companies and other small startups. Get in touch with them to know more about their services!

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