To say that the impact of the COVID-19 pandemic on the real estate market has been immense would be something of an understatement. Stay-at-home orders, social distancing measures, and health concerns have led to fewer buyers looking to buy homes and fewer sellers considering listing their properties. While the market may have stabilized somewhat during the summer of 2020, there’s still a lot of uncertainty lingering towards the end of the year and moving into the new year, 2021.
However, despite such an unprecedented time, it’s important that real estate agents adapt to the new environment and leverage marketing tools to generate leads. With this in mind, we put together this piece with a primer on some of the real estate marketing trends you can expect in 2021. Take a look.
Social Media Marketing
As we move into 2021, perhaps one thing is certain—real estate agents will embrace digital marketing solutions. If there’s anything that 2020 has proven, it’s that we can no longer take meeting people face-to-face for granted. Even realtors who have previously shied away from newer tech will have little choice but to embrace digital solutions moving forward.
Aerial Drone Use
The ongoing pandemic has made community tours and open houses a real challenge, yet you’ll be hard-pressed to find prospective buyers who will skip wanting a decent view of the property and the surrounding neighborhood. So, how do you go about it? Well, the answer is technology, unsurprisingly. We’re anticipating more real estate agents are going to use aerial drones to capture photos and videos of the property and community features. Of course, this is also a real timesaver.
In addition to aerial drones, another solution to in-person home tours and open houses is arranging a virtual tour. Buyers will be able to view their dream house right from the comfort of their own homes without having to worry about coming into contact with other people amid the pandemic.
Hustlers 360˚ is a premium digital marketing agency that caters to law firms, personal injury lawyers, medical practitioners, restaurants, real estate agents, and more. Over the last ten years, the agency has utilized its expertise to craft tailored marketing campaigns for numerous clients from diverse industries.
Get in touch with Hustlers 360˚ for more information on their services.