Your website is accessed by individuals as well as search engine robots. The viewing habits of people and algorithms’ analytics both influence each other.
This is why it’s imperative that your site be developed to cater to both. With search engine optimization (SEO) tools, you can modify your website for better.
The benefits of SEO are vast; for your website and for the business! As the digital marketing landscape changes, your site’s SEO continues to become more significant.
Increases organic traffic
SEO helps your site rank better on search engines. The higher a website is listed, the more clicks it gets through relevant searches.
SEO focuses on relevant keywords and Meta titles added to creative information that is useful for the readers. These show up on search pages, listing your site according to the words in the search bar.
Almost 75% of users never go beyond the first page of a search. With the right keywords and descriptions, you rank higher and traffic is regularly directed to your site.
You must spend a fortune for a good marketing strategy. In contrast, SEO is a branding technique that helps you achieve more with less investment.
If you’re spending a fortune on online marketing, it’s better to redirect the budget to SEO. Between 70% and 80% of the audience ignore paid ads on search engines and prefer clicking through organic searches.
With SEO, you will rank higher and have more chances of gaining and retaining customers.
Works great for branding and business identity
SEO creates visibility for your products and services. As many as 93% of all traffic comes from search engines. If you’re ranked higher, you’ll likely come up more often.
For example, someone searches for “canvas shoes”—you just happen to sell them.
If you’re ranked on the first page, a customer will likely remember your site.
This not only increases your chances of making the sale but also improves brand awareness.
Addresses target audience
SEO helps gain traffic from relevant market. What’s the use of traffic if it’s not from a potential customer?
SEO helps your local marketing efforts, generating an audience interested in what you offer. Whether you’re targeting a particular region, gender or age based groups, or an intent (like buying cheap products), you’ve got it down to the boot with SEO!
This means you’ll have a higher visitor-to-sales ratio with a well-implemented SEO strategy.
Want to improve your site’s SEO? iKandy is a search engine marketing agency in Toledo that have a great SEO experts on board. They can take care of all your internet marketing needs, so get in touch today!