The world is going mobile. According to Google, more searches were carried out through mobile phones than computers in 10 countries.
After making its way into the digital world in 2012, responsive website design has become an integral part of any digital marketing effort by SEO gurus.
What Does Responsive Design Mean?
Responsive website means that a website’s pages reformat themselves to give users a seamless experience. The content, icons, frames and other features fit to the screen of your smart phone, tablet or any other mobile device.
Enhancing user experience is a key goal for web developers and responsive, mobile-friendly website do just that.
Let’s now take a look at some reasons why having a responsive website is a great digital marketing strategy:
Google Favours Responsive Websites
Every time you want to know something, do something, buy something, or go somewhere, the one place you turn to is Google. It would not be wrong to say that if online searching was a land, Google would be its king. This is the reason that when Google speaks, SEO experts listen.
On its website’s guide for web masters, Google has clearly recommended responsive website design as its preferred choice (No other reason can top that!)
Responsive Website Can Be Amazing for Link Building
Link building aims to get valid external sources to link to a page on your website. It is an SEO tactic for better ranking results. Having separate websites for mobile phone and desktop users will hamper your link building efforts. Since your mobile version will not have a backlink buildup, it will become difficult to get good results in mobile searches.
Responsive Website Will Mean That You Have One Consistent Website across All Devices
As far as the SEO is concerned, having a separate mobile website may not be a good option. Not only will you have to build your website’s credibility from the scratch, you will also have difficulty sharing content as it will not have the same URL. This means you will have to double your SEO efforts each time you introduce something new.
Responsive Website Decreases Bounce Rates
If your mobile website’s content is too dissimilar from your original website or the user experience is not up to the mark, your mobile website may suffer a high bounce rate. Google, or any other search engine, will interpret it as a sign of irrelevancy and will shift the website downwards. This is not the problem with responsive websites as their interfaces are exactly similar to their desktop counterparts.
Looking for a responsive website design for your business’s website? 123connect, a web hosting and web development service in Essex, can prove to be a good solution. With a team of highly dedicated and committed web developers, the company offers affordable packages for responsive website design.