Getting the most out of your search engine optimisation efforts is always a challenge, especially when figuring out what Google considers when ranking sites. Regardless of all the work you put in, an update on the algorithms algorithm update can set your efforts back significantly.
Despite the constantly changing algorithm, there are still some proven strategies that can help you get the most out of your search engine optimisation efforts.
On-page and off-page are two distinct ways you can approach Search Engine Optimisation. If you’re looking to optimise your site for Google, these are the best on-page strategies for 2022 that will help you achieve immediate changes.
1. Include Long-Tail Keywords
Long-tail keywords are typically more specific and are more likely to show up more likely to appear in the search results when users are looking for something specific. They can also help you understand your target audience’s search behaviour.
A long-tail keyword is typically more detailed and is more likely to appear in the search results when users are looking for something specific. An example of this can be “Best Digital Marketing practices” This is compared to a short-tail keyword like “Digital Marketing.”
Although it’s not a sure bet that long-tail keywords are more dominant than short-tail ones, they can still help you rank higher in search results.
Getting the most out of your search engine optimisation efforts is always a challenge, especially when it comes to knowing what Google is looking for.
Before you start implementing long-tail keywords, you must have a clear content marketing strategy. It would help if you also understand your audience’s needs through buyer personas and develop relevant content.
2. Image Alt-Text
An alternative or short description of an image is known as Alt-Text, and it can be used to provide users with context and accessibility. It can also help search engines crawl and index an image properly.
The rise of the internet has made it easier for search engines to index and rank websites that are more accessible. This means that websites that are more accessible are more likely to receive more traffic.
Aside from providing context for an image, Alt-text should also be used to include target keywords and phrases. Doing so ensures that you’re not going overboard and not missing out on potential opportunities.
3. Include Keywords
When writing headers, ensure that the keywords are placed appropriately to show that they’re important to search engines.
Don’t force keywords into areas that don’t fit in the user experience. Instead, consider the target keywords and place them where they belong. Doing so will help prevent keyword stuffing.
4. Don’t Neglect Great UX
Aside from content and keywords, ensuring your users’ experience as they navigate your website is smooth is a surefire way of getting to the top of Google’s search results. One of the most important factors that Google considers when ranking websites is how long users stay on your site, also known as dwell time.
If a user bounces off a page after only a few seconds, it signals that the website does not have what users are looking for.
5. Add Internal Links
Google considers time spent on the page when it comes to determining the quality of the content that it displays. This metric also informs the algorithm. Having high-quality content will help search engines determine that your site is relevant and valuable.
One of the most important factors that you can consider when increasing the time spent on the page is the quality of your content. Having high-quality content will help search engines determine that your site is relevant and valuable.
Get to The Top of Search Engine Rankings with TocToc
By implementing these five technical and on-page SEO practices, you can be sure to get ahead of the curve and become a dominant force in the search engine world in 2022. These techniques will help you improve the quality of your content and ensure that it is engaging and clean.
Suppose you’re looking to take your SEO to the next level. In that case, TocToc provides a wide range of services to help you get the absolute best that digital marketing has to offer, including web design services, mobile app development, and content marketing services in Canberra. Contact them now to learn more about how they can take your online marketing to the next level.
About the Author
The author is a digital marketing expert with over six years of experience in website copy generation, search engine optimisation, and Google Analytics. He has been writing for TocToc for two years.
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