So you’ve launched a small business and set up social media pages only to get a handful of likes and shares, that too from your friends and family?
You aren’t alone.
Small businesses often struggle to generate traffic to their platforms because they don’t have a loyal customer base and find it difficult to gain visibility online.
What’s the point of posting content on social media pages with limited followers and likes? How do small businesses generate traffic to their social media pages?
Let’s take a look:
1. Pick the Right Platforms
Not even the biggest brands in the world are on all social media platforms. Instead of creating dull pages on all social media websites, choose a handful and regularly post on them.
Find out what platforms are relevant to your industry and consumers and only create pages on them. There’s no point in wasting time and money on social media networks that your target audience has no interest in.
2. Set Goals
As with any marketing strategy, you need to define goals for your social media marketing strategies too.
Goals for social media marketing include increasing sales, boosting web traffic, obtaining valuable consumer insights, reaching out to new audiences, and interacting with customers.
Your goals help determine effective marketing strategies that’ll deliver the results you’re looking for.
3. Encourage Audiences to Go On Your Pages
Brick-and-mortar businesses can encourage customers to go their social media pages to get special discounts. Companies can offer exclusive perks to those who like and share content on their pages to help stimulate traffic and gain visibility.
4. Create and Post Content Regularly
Maintaining an active social media page involves posting riveting content regularly. Create a content creation schedule and plan the type of content you want to post.
Remember to keep it timely and relevant to get traction.
5. Engage With Your Audience
Social media networks allow companies to create a more intimate relationship with their target audience. Businesses can do this by participating in two-way conversations by replying to specific posts, commenting on posts, showing appreciation, responding to complaints, etc.
Customers like to know that they’re being heard, and that’s exactly what you should do on your social media pages.
If you’re struggling to drive traffic to your social media pages, hire a digital marketing agency that provides reliable social media marketing services.
Call 613-729-0500 for more information.