2018 was the year of marketing trends breakthroughs worldwide. This year saw the emergence of some of the most innovative marketing techniques, incorporating ingenuity and technology, to leave the face of digital marketing changed forever. With the use of artificial intelligence, creative visuals and augmented reality schemes, businesses have managed to reap huge benefits from their efforts.
Some of the most successful marketing trends in 2018 were:
The use of interactive chatbots is on the rise to help promote sales. According to a report on the widespread use of chatbots, it is estimated that the total value of the chatbot market will go to $1.25 billion globally.
These bots are commonly used for customer support, but with improvements in artificial intelligence and growth in investment into development could point to a more varied use. As chatbots become more sophisticated, these will develop into full scale promotional tools that would market without rest.
2. Influencer Marketing
Influencer marketing has been a huge success for many businesses. As social media personalities attain the status of celebrities, many businesses have collaborated with them to promote their services.
According to the Association of National Advertisers as of 2016 the amount of funds invested in influencer marketing was at $81 billion and expected to reach $101 billion by 2020. This growing preference for influencer marketing is the rise in customer retention as a result of the investment. Another report on the return on investment for influencer marketing observed a substantial increase in approval ratings and a 72% above the digitally agreed KPIs.
3. User Generated Content
Testimonials and reviews were shown to have a huge impact on user retention. According to research, reviews and testimonials have significant benefits in improving organizational and marketing outcomes. New customers tend to find testimonials as a source of confidence when choosing to use a service.
4. Video Advertising
The use of infographics and visual cues to create conversions was also seen to be increasing throughout the year. Research on the efficacy of visual cues conducted across genders, age groups and income levels find that these are far more persuasive than other forms of advertising.
In conclusion, 2018 has been one of innovation and creativity in terms of developing new marketing techniques. For anyone who wishes to develop a strong market presence and increase their client base would do well to heed these trends in 2019.
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