Facebook is a continually evolving marketing platform and communication channel. And while it has been in the spotlight for the wrong reasons due to the Cambridge Analytica scandal, the company is still the top social media marketing platform.
The world’s largest social media network is constantly rolling out new features that allow businesses to make well-informed, data-driven decisions. Let’s talk about three Facebook updates that help businesses create effective advertising campaigns:
New Business Tools in Messenger
Facebook’s new business tools in Messenger are currently in beta-testing, and will soon be made available to the public. Here are some important ones you should know about:
Lead generation tools
This tool can be found in the Facebook Ads Manager. It provides an option in Messenger’s template, which allows businesses to automate replies to customer queries. It’s similar to a chatbot that facilitates clients by providing instant responses.
Appointment booking helps businesses integrate their calendar with Facebook, allowing users to schedule appointments through Messenger. It converts leads into paying customers with its ease of use.
Facebook has also made reporting easier for businesses. Brands can use Messenger to report and track conversions, including clicks, booking, and interactions made via chatbots to learn more about customer habits.
New Video Publishing Tools
Businesses, especially big brands, are often reluctant to post live videos, as they want to ensure that there’s no technical glitch during the video. Hence, Facebook has introduced a live rehearsal feature that allows users to broadcast the live video to admins and editors only.
This allows users to run tests, get feedback, and adjust it accordingly before going public. Moreover, the trimming feature allows businesses to cut the start and end of the video, which can be awkward at times.
As a result, businesses can provide customers with a better experience and increase retention on replays.
New Collaborative Features for Stories
The new collaborative features for stories will make life easier for marketers. It allows multiple pre-specified accounts to share their media on your story. This leads to engaging and dynamic content and creates more brand awareness.
The new engagement-oriented reply feature will enable businesses to create call-to-actions and feature pictures and videos on stories. With organic reach becoming more difficult than ever, this feature is a great way to reach an audience and increases Facebook’s value as a marketing platform.
Devebyte is a digital marketing agency that provides top-quality Facebook advertising services to its clients. Based in Edmonton, Alberta; the marketing company offers many services, including Google AdWords, SEO, content creation, and web development.
To find out more about their services, call today at +1-780-445-4359!