Software as a service (SaaS) is a distribution model for software, where a third-party provider hosts a program over the internet and allows users to access it through a web browser interface instead of downloading the application on their PCs to run locally.
There are a huge number of highly competitive SaaS companies, but only a few stand out, thanks to their unique business models and excellent marketing strategies. Google, Adobe, Microsoft, Oracle and Salesforce are at the top of the list of the fastest-growing SaaS companies.
When it comes to SaaS, its marketing is thought to be quite challenging. How do you market something that has no physical existence? Well, if you have a stunning, usable and fast website, more than half of your work is done!
A website allows businesses to establish their brand, showcase their culture and differentiate themselves from their competitors. It’s no different for SaaS companies.
Designing a website for your software? Follow these trends to achieve the best results.
Form Your Value Proposition
An effective web design immediately communicates the unique selling points of a business to the user. It could be a single phrase at the top of the layout, summing up what you do best for your audiences.
52.2% of the global online traffic in 2018 was generated by smartphones and the number has constantly been on the rise since then. This information shows how important it is to ensure that your website is mobile responsive so you don’t provide a broken experience to your users.
CTA above the Fold
Above the fold is the upper half of a web page and it’s one of the most important parts of a website when it comes to creating impact. You should utilize this space by placing a primary call-to-action. Incorporating a ‘SignUp Now’ or ‘Request a Demo’ button in the web design is a good option.
Consumers won’t invest in a product until they can see what they’re purchasing. So make sure you include pictures and screenshots of your software on your website along with feature descriptions.
Want to create a custom-designed website for your SaaS? Get in touch with Customer Contact Solutions today!
They’re one of the leading web design firms in Ontario, Canada, providing impeccable website design services to clients since 2006.
Connect with us today and bring your web design vision to life in only 10 days!